1049 Results
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Cover image for IMC : using advertising and promotion to build brands
by 
Duncan, Tom (Thomas R.)
Format: 
Books
Publication Date 
2002
Excerpt: 
IMC : using advertising and promotion to build brands / Duncan, Tom (Thomas R.)
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Cover image for The fall of advertising and the rise of PR
by 
Ries, Al.
Format: 
Books
Publication Date 
2002
Excerpt: 
The fall of advertising and the rise of PR / Ries, Al.
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by 
Goetsch, Gillian.
Format: 
Manuscript
Publication Date 
2002
Excerpt: 
Contemporary advertising trends with reference to Sigmund Freud and his interpretation of the
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by 
Zyman, Sergio
Format: 
Books
Publication Date 
2002
Excerpt: 
The end of advertising as we know it Zyman, Sergio
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by 
Duncan, Tom
Format: 
Books
Publication Date 
2002
Excerpt: 
Test Bank to accompany IMC using advertising and Duncan, Tom
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by 
Brooks, Pamela
Format: 
Books
Publication Date 
2002
Excerpt: 
Easy step by step guide to writing advertising copy Brooks, Pamela
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by 
Brooks, Pamela.
Format: 
Books
Publication Date 
2002
Excerpt: 
Writing advertising copy : how to write winning copy that boosts response rates and gets results /
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Cover image for The marketing glossary : key terms, concepts, and applications in marketing management, sales, advertising, public relations, direct marketing, market research, sales promotion,
by 
Clemente, Mark N.
Format: 
Books
Publication Date 
2002
Excerpt: 
, advertising, public relations, direct marketing, market research, sales promotion, / Clemente, Mark N.
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Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2001
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
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Cover image for The interplay of influence : news, advertising, politics, and the mass media
by 
Jamieson, Kathleen Hall.
Format: 
Books
Publication Date 
2000
Excerpt: 
The interplay of influence : news, advertising, politics, and the mass media / Jamieson, Kathleen
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