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Cover image for Media studies : the essential resource
Media studies : the essential resource
by 
Benyahia, Sarah Casey.
Format: 
Books
Publication Date 
2014
Excerpt: 
.Ideology and advertising -- pt. II Media audiences -- 8.Encoding and decoding -- 9.Researching audiences
Available: Copies:
Cover image for Logic and contemporary rhetoric : the use of reason in everyday life
Logic and contemporary rhetoric : the use of reason in everyday life
by 
Cavender, Nancy.
Format: 
Books
Publication Date 
2014
Excerpt: 
persuasive) essays -- 10. Advertising selling the product -- 11. Managing the news -- 12. Textbooks: managing
Available: Copies:
Cover image for Business Ethics
Business Ethics
by 
De George, Richard T.
Format: 
Books
Publication Date 
2014
Excerpt: 
Advertising -- 16. Workers' Rights: Employment, Discrimination, and Affirmative Action -- 17. Workers' Rights
Available: Copies:
Cover image for Basics of entrepreneurship
Basics of entrepreneurship
Basics of entrepreneurship
by 
Nieuwenhuizen, C. (Cecile)
http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944640&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
your market -- Advertising your small business -- Operations management -- The human resource function
Available: Copies:
Cover image for Graphic design solutions
Graphic design solutions
by 
Landa, Robin.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2281847&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
and Visual Identity. -- 12. Advertising. -- 13. Interactive Design and Motion Graphics. -- 14
Available: Copies:
Cover image for Marketing communication : an integrated approach
Marketing communication : an integrated approach
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper
Available: Copies:
Cover image for Brands and branding South Africa 2014 : great brands helping make South Africa great.
Brands and branding South Africa 2014 : great brands helping make South Africa great.
Brands and branding South Africa 2014 : great brands helping make South Africa great.
by 
Brands and Branding, South Africa.
Format: 
Books
Publication Date 
2014
Excerpt: 
Affinity Advertising & Publishing,
Available: Copies:
Cover image for Gender stereotypes : the portrayal of mothers in food television advertisements
Gender stereotypes : the portrayal of mothers in food television advertisements
Gender stereotypes : the portrayal of mothers in food television advertisements
by 
Gumede, Nozipho.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Television advertising -- South Africa.
Available: Copies:
Cover image for Read me : 10 lessons for writing great copy
Cover image for Mobile marketing : an hour a day
Mobile marketing : an hour a day
by 
Pasqua, Rachel.
http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live
Format: 
Books
Publication Date 
2013
Excerpt: 
advertising -- Leverage the solomo nexus -- Check out m-commerce -- Drive awareness with ambient media
Available: Copies:
Cover image for Measuring marketing : 110+ key metrics every marketer needs
Measuring marketing : 110+ key metrics every marketer needs
by 
Davis, John, 1960 February 17- author.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- section 7. Advertising/promotion metrics -- section 8. Direct marketing metrics -- section 9. Online
Available: Copies:
Cover image for Designing brand identity : an essential guide for the whole branding team
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