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Media regulation : governance and the interests of citizens and consumers

Lunt, Peter K. (Peter Kenneth), 1956-

Format:

Books

Publication Date

2012

Excerpt:

public service television -- Media literacy -- Advertising regulation and childhood obesity -- Community

Available: Copies:

Ethics in marketing : international cases and perspectives

Murphy, Patrick E., 1948-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024543629&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=024543629etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024543629&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2012

Excerpt:

questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and

Available: Copies:

Brand management : Principles and Practices

Dutta, Kirti.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html

Format:

Books

Publication Date

2012

Excerpt:

advertising spending -- Joint branding programmes -- Distribution channels -- Country-of-origin effect

Available: Copies:

Platinum English home language. Grade 6, Learner's book

Cator, Gen.

Format:

Books

Publication Date

2012

Excerpt:

Heal our world -- Fairytale families -- Punchy advertising -- Act yourself -- Childhood dreams

Available: Copies:

Cover image for Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them

Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them

Johnson, Michael, 1964-

Table of contents http://swbplus.bsz-bw.de/bsz375683208inh.htm

Format:

Books

Publication Date

2012

Excerpt:

Advertising.

Available: Copies:

Design entrepreneurs 'agents of change'

Lavender, Jonathan.

Format:

Manuscript

Publication Date

2012

Excerpt:

Advertising.

Available: Copies:

Cover image for The creative direction of TV adverts in luxury car brands in comparison to economy class car brands subsequent to the 2008 global economic recession

The creative direction of TV adverts in luxury car brands in comparison to economy class car brands subsequent to the 2008 global economic recession

Ward, Katherine.

Format:

Manuscript

Publication Date

2012

Excerpt:

Advertising -- Automobiles.

Available: Copies:

Cover image for Investigatigating the existence of racial stereotypes found in South African advertisements with regards to how black african people are depicted

Investigatigating the existence of racial stereotypes found in South African advertisements with regards to how black african people are depicted

Kambule, Simosa Lebogang.

Format:

Manuscript

Publication Date

2012

Excerpt:

Stereotypes (Social psychology) in advertising -- South Africa.

Available: Copies:

Caffeinated consciousness : exploring the blue movement trend and its effect on the Cape Town's coffee industry

Dobie, Kaylee Anne.

Format:

Manuscript

Publication Date

2012

Excerpt:

Advertising -- Coffee.

Available: Copies:

Marketing concepts and strategies

Dibb, Sally, 1963-

Format:

Books

Publication Date

2012

Excerpt:

-- An overview of marketing communications -- Advertising, public relations and sponsorship -- Sales

Available: Copies:

Platinum English home language. Grade 6, Teacher's guide

Cator, G.

Format:

Books

Publication Date

2012

Excerpt:

Heal our world -- Fairytale families -- Punchy advertising -- Act yourself -- Childhood dreams

Available: Copies:

Fashion marketing : theory, principles, & practice

Bickle, Marianne C.

Format:

Books

Publication Date

2011

Excerpt:

placement -- Public relations, promotion, and advertising -- Fashion and the entertainment industry -- The

Available: Copies:

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