by
Fisher, Timothy C. G., 1959-
Format:
Books
Publication Date
2010
Excerpt:
-- Advertising -- Bundling -- Durable goods -- Auctions -- The product life cycle.
by
Hill, Dan.
Format:
Books
Publication Date
2010
Excerpt:
Why emotions matter -- Branding -- Offer design, packaging and usability -- Advertising -- Sales
by
Badillo, Patrick-Yves editor.
Format:
Books
Publication Date
2010
Excerpt:
Fu, Hairong Li and Steven S. Wildman -- Advertising media strategies in the film industry / Caroline
by
Tate, Marsha Ann.
Format:
Books
Publication Date
2010
Excerpt:
-- Additional challenges presented by Web resources -- Weblogs and wikis: social media content -- Advertising
by
Mitchels, Barbara (Barbara M.)
Format:
Books
Publication Date
2010
Excerpt:
illness, and counselling `wills' -- 8.8.Out of hours arrangements -- 8.9.Advertising, marketing and
by
Fearn-Banks, Kathleen.
Format:
Books
Publication Date
2010
Excerpt:
Advertising -- Case studies.
by
Berger, Arthur Asa, 1933-
Format:
Books
Publication Date
2010
Excerpt:
help us understand the way marketing and advertising shape our behavior as consumers and the way we use
by
Cook, G. et al.
Format:
Books
Publication Date
2010
Excerpt:
Affinity Advertising & Publishing
by
Hansen, Anders, 1957-
Format:
Books
Publication Date
2010
Excerpt:
environment, science and nature in a range of media, including film and advertising media. It shows how this
by
Dabner, David.
Format:
Books
Publication Date
2010
Excerpt:
; Editorial design ; Game design ; Advertising ; Information design.
by
Kotler, Philip.
Format:
Books
Publication Date
2010
Excerpt:
communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and
by
Dahlén, Micael.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format:
Books
Publication Date
2010
Excerpt:
-- The marketing communications mix -- Advertising strategy -- Advertising creativity -- Media concepts
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