Format:
Books
Publication Date
2008
Excerpt:
Affinity Advertising and Pub.,
by
Botha, J. A. R. (Johan Abraham Reinart), 1953-
Format:
Books
Publication Date
2008
Excerpt:
Internet advertising.
by
Trout, Jack.
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0827/2007052393-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0827/2007052393-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0827/2007052393-t.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0827/2007052393-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0827/2007052393-t.html
Format:
Books
Publication Date
2008
Excerpt:
Advertising -- Brand name products.
by
McDonald, Malcolm.
Table of contents http://www.loc.gov/catdir/toc/fy0803/2007037090.html
Format:
Books
Publication Date
2008 2007 2002
Excerpt:
objectives and strategies -- 7. Advertising and sales promotion strategies -- 8. Sales strategies -- 9. Price
by
Koocher, Gerald P.
Table of contents only http://www.loc.gov/catdir/enhancements/fy0737/2007027873-t.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0737/2007027873-d.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0737/2007027873-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0737/2007027873-d.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0737/2007027873-b.html
Format:
Books
Publication Date
2008
Excerpt:
guidance on a wide variety of topics, including fee setting, advertising for clients, research ethics
by
Taylor, Paul A., 1967-
Format:
Books
Publication Date
2008
Excerpt:
impact of advertising and television violence upon children, mass media tend to be viewed as a largely
by
Farrall, Cate.
Format:
Books
Publication Date
2008
Excerpt:
everything from marketing basics and the full marketing mix through the research, advertising, media and PR.
by
Benoit, William L.
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0802/2007028074-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0802/2007028074-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0802/2007028074-t.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0802/2007028074-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0802/2007028074-t.html
Format:
Books
Publication Date
2008
Excerpt:
-- Theory of reasoned action -- Critical consumers of persuasive messages -- Persuasion in advertising
by
Potter, W. James.
Format:
Books
Publication Date
2008
Excerpt:
-- Advertising -- Mass media interactive games -- Who owns and controls the mass media? -- Privacy -- Piracy
by
Egelhoff, Tom.
Format:
Books
Publication Date
2008
Excerpt:
Advertising.
by
Jank, Wolfgang, 1970-
Publisher description http://www.loc.gov/catdir/enhancements/fy0808/2007050394-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0808/2007050394-t.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0808/2007050394-t.html
Format:
Books
Publication Date
2008
Excerpt:
Statistical challenges in Internet advertising / Deepak Agarwal -- How has e-commerce research
by
Perebinossoff, Philippe.
Publisher description http://www.loc.gov/catdir/enhancements/fy0811/2007043042-d.html
Format:
Books
Publication Date
2008
Excerpt:
-- Ch. 12. The ethics of public relations / Carol Ames -- Ch. 13. Ethical issues in advertising and
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