by
Bonk, Kathy, 1953-
Format:
Books
Publication Date
2008
Excerpt:
-- Chapters online : graphics, advertising, and evaluation.
by
Powell, Guy R.
Format:
Books
Publication Date
2008
Excerpt:
-making and finally be able to respond to John Wannamachers' "half of my advertising is wasted; I just don
by
Hummel-Rossi, Barbara.
Format:
Video disc
Publication Date
2008
Excerpt:
, advertising agencies, and social scientists both conduct and use these studies. Includes interviews with
by
Heyman, Jay H., 1939-
Publisher description http://www.loc.gov/catdir/enhancements/fy0806/2007052407-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html
Format:
Books
Publication Date
2008
Excerpt:
Advertising.
by
Kamalipour, Yahya R.
Format:
Books
Publication Date
2007
Excerpt:
/ Cees J. Hamelink -- Global communication and propaganda / Richard Vincent -- Global advertising and
by
Wek, Alek.
Format:
Books
Publication Date
2007
Excerpt:
model in hip advertising campaigns, she is working the runways for the world's leading designers. But
by
Etzel, Michael J.
Format:
Electronic Resources
Publication Date
2007
Excerpt:
-- Advertising, sales promotion, and public relations -- Managing the marketing effort. Strategic marketing
by
Rosenblum, Naomi.
Table of contents http://www.gbv.de/dms/bowker/toc/9780789209467.pdf
Format:
Books
Publication Date
2007
Excerpt:
, advertising, and photojournalism, and to the camera as a medium of personal artistic expression. Profiles are
by
Davis, John, 1960 February 17-
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html
Format:
Books
Publication Date
2007
Excerpt:
. Share of voice -- 39. Advertising to sales ratio -- 40. Reach -- 41. Frequency -- 42. Gross rating
by
Kleindl, Brad Alan, 1955-
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2006287648-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2006287648-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1213/2006287648-d.html
Format:
Books
Publication Date
2007
Excerpt:
promotional strategies -- Lesson 9.2. International advertising -- Lesson 9.3. International selling
by
Gabay, J. Jonathan, author.
Format:
Books
Publication Date
2007
Excerpt:
Advertising copy.
by
Gabay, J. Jonathan.
Format:
Books
Publication Date
2007
Excerpt:
Advertising copy.
Page
of 88