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Media/impact an introduction to mass media

Biagi, Shirley.

Format:

Books

Publication Date

2006

Excerpt:

the message: Advertising, motivating consumers; Public relations, promoting ideas -- Changing messages

Available: Copies:

Designing brand identity : a complete guide to creating, building and maintaining strong brands

Wheeler, Alina.

Format:

Books

Publication Date

2006

Excerpt:

Advertising -- Brand name products.

Available: Copies:

Chinese medicine men : consumer culture in China and Southeast Asia

Cochran, Sherman, 1940-

Table of contents only http://www.loc.gov/catdir/toc/fy0613/2005043546.html

Format:

Books

Publication Date

2006

Excerpt:

shoppes -- 3. Advertising dreams -- 4. Capturing a national market -- 5. Crossing enemy lines -- 6

Available: Copies:

Connected marketing : the viral, buzz and word of mouth revolution

Kirby, Justin.

Format:

Books

Publication Date

2006

Excerpt:

Word-of-mouth advertising.

Available: Copies:

Critical lessons : what our schools should teach

Noddings, Nel.

Publisher description http://www.loc.gov/catdir/enhancements/fy0633/2006004121-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0633/2006004121-t.html

Format:

Books

Publication Date

2006

Excerpt:

-- Parenting -- Animals and nature -- Advertising and propaganda -- Making a living -- Gender -- Religion

Available: Copies:

Pay per click search engine marketing for dummies

Kent, Peter, 1957-

Format:

Books

Publication Date

2006

Excerpt:

Internet advertising.

Available: Copies:

Engineering wireless-based software systems and applications

Gao, Jerry.

Format:

Books

Publication Date

2006

Excerpt:

. 16. Wireless advertising and marketing systems -- Ch. 17. Mobile payment systems.

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Tourism Marketing for cities and towns : using branding and events to attract tourism

Kolb, Bonita M.

Table of contents only http://www.loc.gov/catdir/toc/ecip0517/2005022585.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0622/2005022585-d.html

Format:

Books

Publication Date

2006

Excerpt:

-- Tourism research -- Packaging the tourism product -- Branding tourism destinations -- Advertising and

Available: Copies:

Handbook of qualitative research methods in marketing

Belk, Russell W.

Table of contents only http://www.loc.gov/catdir/toc/ecip068/2006004283.html

Format:

Books

Publication Date

2006

Excerpt:

-sited ethnographic market studies / In pursuit of the 'inside view' : training the gaze on advertising and market

Available: Copies:

Visualizing ideas : from scribbles to storyboards

Krisztian, Gregor, 1952-

Format:

Books

Publication Date

2006

Excerpt:

Advertising layout and typography.

Available: Copies:

Designing brand experiences

Landa, Robin.

Table of contents http://catdir.loc.gov/catdir/toc/fy0609/2006296562.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-d.html

Format:

Books

Publication Date

2006

Excerpt:

Advertising -- Brand name products.

Available: Copies:

The 86 percent solution : how to succeed in the biggest market opportunity of the next 50 years

Mahajan, Vijay, 1948-

Table of contents http://catdir.loc.gov/catdir/toc/fy0601/2005925782.html

Format:

Books

Publication Date

2006

Excerpt:

for product design, pricing, packaging, distribution, advertising, and much more. You'll discover the

Available: Copies:

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