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$Ellebrity : my angling and tangling with famous people

Lois, George.

Format:

Books

Publication Date

2003

Excerpt:

Advertising campaigns -- Anecdotes.

Available: Copies:

Added Value : the alchemy of brand-led growth

Sherrington, Mark.

View this book online, via DawsonERA, both on- and off-campus
Table of contents https://www.loc.gov/catdir/enhancements/fy1609/2003043143-t.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol052/2003043143.html
Publisher description http://catdir.loc.gov/catdir/description/hol032/2003043143.html

Format:

Books

Publication Date

2003

Excerpt:

propositions: a semiotic alternative to traditional advertising research / Levi-Strauss: a business in denial

Available: Copies:

Brand failures : the truth about the 100 biggest branding mistakes of all time

Haig, Matt.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010197158&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010197158&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2003000966-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2003000966-d.html
Inhaltsverzeichnis Brand failures

Format:

Books

Publication Date

2003

Excerpt:

-million dollar advertising campaigns only to sink without trace. He also looks at acknowledged brand mistakes

Available: Copies:

Cutting edge radio : how to create the world's best radio aids for brands in the 21st century

Aitchison, Jim.

Format:

Books

Publication Date

2003

Excerpt:

Radio advertising.

Available: Copies:

The power of the poster

Timmers, Margaret.

Format:

Books

Publication Date

2003 1998

Excerpt:

poster / David Crowley -- Four in focus / Ruth Walton -- Commercial advertising / Julia Bigham -- Selling

Available: Copies:

Integrated marketing communication

Bothma, Neels, 1959-

Format:

Books

Publication Date

2003

Excerpt:

Advertising.

Available: Copies:

The work of director Chris Cunningham a collection of music videos, short films, video installations, and commercials

Brown, Richard, 1971-

Format:

Video disc

Publication Date

2003

Excerpt:

Advertising -- Production and direction.

Available: Copies:

Effective small business management : an entrepreneurial approach

Scarborough, Norman M.

Format:

Books

Publication Date

2003

Excerpt:

and credit strategies -- 11. Creative use of advertising and promotion -- 12. Global marketing

Available: Copies:

How to advertise

Roman, Kenneth.

Format:

Books

Publication Date

2003

Excerpt:

Advertising.

Available: Copies:

Reaching audiences : a guide to media writing

Yopp, Jan Johnson.

Format:

Books

Publication Date

2003

Excerpt:

. Electronic media -- Public relations writing -- Advertising -- Appendix A. The abused word list -- Appendix B

Available: Copies:

Graphic design : a concise history

Hollis, Richard.

Format:

Books

Publication Date

2002

Excerpt:

in brochures and magazines, advertising, corporate identity, television and electronic media, and the

Available: Copies:

The inspired workspace : interior designs for creativity & productivity

Zelinsky, Marilyn.

Table of contents http://catdir.loc.gov/catdir/toc/fy043/2002008185.html

Format:

Books

Publication Date

2002

Excerpt:

comforts : Monster.com -- Causing a stir : PUSH Advertising Agency -- Playing for profits : Cognex

Available: Copies:

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