Search Results for Advertising.

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Marketing plans : how to prepare them, how to use them

McDonald, Malcolm.

Table of contents http://catdir.loc.gov/catdir/toc/els051/2004556468.html
Publisher description http://catdir.loc.gov/catdir/description/els051/2004556468.html

Format:

Books

Publication Date

2002

Excerpt:

strategies -- The communication plan : the advertising and sales promotion plans -- The communication plan

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Destination branding : creating the unique destination proposition

Morgan, Nigel.

Table of contents http://catdir.loc.gov/catdir/toc/els031/2001043952.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1563511&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/description/els031/2001043952.html

Format:

Books

Publication Date

2002

Excerpt:

, marketing and advertising industries to this text. unique collaboration of respected authors, both

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Hospitality and travel marketing

Morrison, Alastair M.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-t.html

Format:

Books

Publication Date

2002

Excerpt:

-- Distribution Mix and the Travel Trade -- Communications and the Promotional Mix -- Advertising -- Sales

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Problem solved : a primer in design and communication

Johnson, Michael, 1964-

Format:

Books

Publication Date

2002

Excerpt:

sensitively with propaganda, the use of shock tactics, and word-based advertising in a world over-run with

Available: Copies:

The Anthropology of media : a reader

Askew, Kelly Michelle.

Table of contents http://catdir.loc.gov/catdir/toc/fy033/2001043965.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009814054&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009814054&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2002

Excerpt:

television viewers in a north Indian city / Image-based culture: advertising and popular culture / The global

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The South African handbook on arts and culture 2002/2003

Van Graan, Mike.

Format:

Books

Publication Date

2002

Excerpt:

culture -- The international community, arts and culture -- Media, marketing, advertising and publicity

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Looking closer 4, Critical writings on graphic design

Bierut, Michael.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0908/2002002908-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0908/2002002908-d.html

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Books

Publication Date

2002

Excerpt:

advertising / Saving Jelly / Reading at the breakfast table / Manifestos : Me, the undersigned / An incomplete

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Uncommon practice : people who deliver a great brand experience

Smith, Shaun.

Format:

Books

Publication Date

2002

Excerpt:

Advertising -- Brand name products.

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Becoming a graphic designer : a guide to careers in design

Heller, Steven.

Table of contents http://catdir.loc.gov/catdir/toc/wiley023/2002280975.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/2002280975.html
Publisher description http://catdir.loc.gov/catdir/description/wiley036/2002280975.html

Format:

Books

Publication Date

2002

Excerpt:

-- Information design -- Advertising -- Environmental -- Interactivity -- What do you look for? Motion -- Type

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The visual culture reader

Mirzoeff, Nicholas, 1962-

Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=3090513

Format:

Books

Publication Date

2002

Excerpt:

exhibitionary order / Timothy Mitchell ; Soft-soaping empire: commodity racism and imperial advertising / Anne

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Brand new brand thinking : brought to life by 11 experts who do

Baskin, Merry.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2003268680-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2003268680-d.html

Format:

Books

Publication Date

2002

Excerpt:

Advertising -- Brand name products.

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Homepage usability : 50 websites deconstructed

Nielsen, Jakob, 1957-

Format:

Books

Publication Date

2002

Excerpt:

-- ALT Text -- Music -- Animation -- Advertising -- Typography -- Body Text and Background Colors -- Link

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