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Typography : the best work from the web

Carlson, Jeff.

Format:

Books

Publication Date

1999

Excerpt:

Advertising layout and typography.

Available: Copies:

The media student's book

Branston, Gill.

Format:

Books

Publication Date

1999

Excerpt:

31. Case study: Local newspapers and advertising -- 32. Audiences -- 33. Case study: Selling

Available: Copies:

Controversies in media ethics

Gordon, David, 1935-

Format:

Books

Publication Date

1999

Excerpt:

. Infotainment Programming -- Ch. 13. Ethics and Advertising -- Ch. 14. Conflicts of Interest -- Ch. 15. More

Available: Copies:

Creative company : how St. Luke's became "the ad agency to end all ad agencies"

Law, Andy, 1956-

Table of contents http://catdir.loc.gov/catdir/toc/onix06/99028937.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/99028937.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/99028937.html

Format:

Books

Publication Date

1999

Excerpt:

Advertising agencies -- Case studies.

Available: Copies:

Ad worlds : brands, media, audiences

Myers, Greg, 1954-

Format:

Books

Publication Date

1999

Excerpt:

Advertising.

Available: Copies:

Marketing for hospitality and tourism

Kotler, Philip.

Format:

Books

Publication Date

1999

Excerpt:

policy. -- 15. Promoting products : advertising, direct marketing, and sales promotion. -- 16. Promoting

Available: Copies:

Marketing plans : how to prepare them, how to use them

McDonald, Malcolm.

Format:

Books

Publication Date

1999

Excerpt:

objectives and strategies -- 7. The communication plan : the advertising and sales promotion plans -- 8. The

Available: Copies:

Streetwise business letters : 2,500 professionally written letters that will bring success to your business

Woods, John A.

Format:

Books

Publication Date

1999

Excerpt:

new customer -- Marketing -- Advertising -- Agency hiring -- Agency rejected -- Agency review

Available: Copies:

Design literacy (continued) : understanding graphic design

Heller, Steven.

Format:

Books

Publication Date

1999

Excerpt:

/ Nineteenth Amendment Postage Stamp / 41 Shots, 10 Cents / Media -- Das Plakat -- Advertising Arts -- Picture

Available: Copies:

Psychology : fields of application

Stec, Astrid M.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1105/98071987-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1105/98071987-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1105/98071987-d.html

Format:

Books

Publication Date

1999

Excerpt:

.e., advertising, sports, law, education, health, etc.) Each chapter is written by an expert in that area of

Available: Copies:

Mass media, towards the millennium : the South African handbook of mass communication

De Beer, A. S. (Arrie)

Format:

Books

Publication Date

1998

Excerpt:

and entertainment ; Media law ; Media ethics ; Advertising ; Public relations ; Communication

Available: Copies:

Under the radar : talking to today's cynical consumer

Bond, Jonathan, 1957-

Table of contents http://catdir.loc.gov/catdir/toc/onix01/97024519.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/97024519.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/97024519.html
Inhaltsverzeichnis Under the radar

Format:

Books

Publication Date

1998

Excerpt:

Advertising campaigns -- United States.

Available: Copies:

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