547 Results
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Cover image for Contemporary marketing 2005
by 
Boone, Louis E.
Format: 
Books
Publication Date 
2005
Excerpt: 
identification and new-product planning. Part 5. Pricing strategy. 13. Price determination -- 14. Managing the
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Cover image for Managing a company in an activist world : the leadership challenge of corporate citizenship
by 
Burke, Edmund M.
Format: 
Books
Publication Date 
2005
Excerpt: 
Social responsibility of business.
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by 
Durkin, Dianne M., 1947-
Format: 
Books
Publication Date 
2005
Excerpt: 
business -- Ch. 4. What is the loyalty factor? -- Ch. 5. Employees, the new strategic alliance -- Ch. 6
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by 
Hrebiniak, Lawrence G.
Format: 
Electronic Resources
Publication Date 
2005
Excerpt: 
Making strategy work : leading effective execution and change / Hrebiniak, Lawrence G.
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by 
Kenny, Graham.
Format: 
Books
Publication Date 
2005
Excerpt: 
Strategic planning and performance management : develop and measure winning strategy / Kenny
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Cover image for MBA admissions strategy : from profile building to essay writing
by 
Gordon, A. V.
Format: 
Books
Publication Date 
2005
Excerpt: 
MBA admissions strategy : from profile building to essay writing / Gordon, A. V.
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Cover image for Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers
by 
Levinson, Jay Conrad.
Format: 
Books
Publication Date 
2005
Excerpt: 
. Business networking -- Day 13. Strategic alliances and fusion marketing -- Day 14. Direct selling -- Day 15
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Cover image for Strategic management in action
by 
Coulter, Mary K.
Format: 
Books
Publication Date 
2005
Excerpt: 
effectively integrates strategy theory and strategy action in an exciting and engaging way. The author
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Cover image for TV commercials : how to make them, or, how big is the boat?
by 
Cury, Ivan.
Format: 
Electronic Resources
Publication Date 
2005
Excerpt: 
-- Finding a Strategy -- Research -- Creating the Commercial -- Once the Account Is "In House" -- Scheduling
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Cover image for The visionary package : using packaging to build effective brands
by 
Meyers, Herbert M.
Format: 
Books
Publication Date 
2005
Excerpt: 
; The new name ; What's in a name? -- 16. The designer as a business partner : Being a business partner
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Cover image for Market-based management : strategies for growing customer value and profitability
by 
Best, Roger J.
Format: 
Books
Publication Date 
2005
Excerpt: 
-driven strategy to today's business world. Roger Best's work has proven to be a refreshing alternative to the many
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