6028 Results
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Cover image for Marketing Research.
by 
McDaniel, Carl, Jr., 1941-
Format: 
Books
Publication Date 
2013
Excerpt: 
marketing research in the real business world with real data, people, and research. The text is enhanced
Available: Copies:
Cover image for Marketing
by 
Kotler, Philip, 1931-
Format: 
Books
Publication Date 
2013
Excerpt: 
and marketing research -- Consumer behaviour -- Business-to-business marketing -- PART 3. Implementing
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Cover image for Managing innovation : integrating technological, market and organizational change
by 
Tidd, Joseph, 1960-
Format: 
Books
Publication Date 
2013
Excerpt: 
Benefits -- 12.5.Choosing a Business Model -- Summary and Further Reading -- References -- ch. 13 Capturing
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Cover image for On message : precision communication for the digital age
by 
Theobald, Theo, 1957-, author.
Format: 
Regular print
Publication Date 
2013
Excerpt: 
Business communication.
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Cover image for Sidetracked : why our decisions get derailed, and how we can stick to the plan
by 
Gino, Francesca, author.
Format: 
Regular print
Publication Date 
2013
Excerpt: 
A psychologist and business professor takes an in-depth look at decision-making, explaining the
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Cover image for The three rules : how exceptional companies think
by 
Raynor, Michael E.
Format: 
Books
Publication Date 
2013
Excerpt: 
Success in business.
Available: Copies:
Cover image for Marketing strategy : the thinking involved
by 
Hill, Mark E., 1957-
Format: 
Books
Publication Date 
2013
Excerpt: 
-Regulation Orientation by Business-Persuasion Can Be Beneficial(?) -- Marketing Thinking Challenge 8.1: Persuasive
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Cover image for Sustainable enterprise : a macromarketing approach
by 
Peterson, Mark, 1956-
Format: 
Books
Publication Date 
2013
Excerpt: 
Social responsibility of business.
Available: Copies:
Cover image for Advertising creative : strategy, copy, design
by 
Altstiel, Tom.
Format: 
Books
Publication Date 
2013
Excerpt: 
media, business-to-business, in-house, and small agency advertising. Indeed, this hands-on textbook
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Cover image for Decisive
by 
Heath, Chip.
Format: 
Books
Publication Date 
2013
Excerpt: 
Crown Business,
Available: Copies:
Cover image for Networking regionalised innovative labour markets
by 
Hilpert, Ulrich, 1951-
Format: 
Books
Publication Date 
2013
Excerpt: 
Business networks.
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Cover image for Health and medical public relations
by 
Riggulsford, Myc.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Lobbyist, parliamentary liaison, public affairs -- Financial public relations, business-to-business
Available: Copies: