Search Results for Consumer behavior.

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Cover image for The psychology of advertising
The psychology of advertising
by 
Fennis, Bob Michaël, 1968-
Format: 
Books
Publication Date 
2016
Excerpt: 
Consumers -- Attitudes.
Available: Copies:
Cover image for Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands
Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands
Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands
by 
Makhafola, Kelebogile.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Consumer behavior.
Available: Copies:
Cover image for Alcohol affair : the influence of experiential marketing on purchase behaviour
Alcohol affair : the influence of experiential marketing on purchase behaviour
Alcohol affair : the influence of experiential marketing on purchase behaviour
by 
Matsolo, Sibongiseni.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Consumer behavior.
Available: Copies:
Cover image for The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa
The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa
The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa
by 
Shier, James.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
consumer behaviour in South Africa / Shier, James.
Available: Copies:
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2015
Excerpt: 
organizations -- Perspectives on consumer behavior -- The communication process -- Source, messsage, and channel
Available: Copies:
Cover image for Advertising and integrated brand promotion
Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format: 
Books
Publication Date 
2015
Excerpt: 
-- 5. Advertising, integrated brand promotion, and consumer behavior -- 6. Market segmentation
Available: Copies:
Cover image for Microeconomics
Microeconomics
by 
Pindyck, Robert S., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
, consumers, and competitive markets -- Consumer behavior -- Individual and market demand -- Uncertainty and
Available: Copies:
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
Information to Gain Customer Insights -- 5. Consumer Markets and Consumer Buyer Behavior -- 6. Business
Available: Copies:
Cover image for Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign
Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign
Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign
by 
Mujeer, A. Qasim.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Consumer behavior.
Available: Copies:
Cover image for The artist as a physical brand : do audiences have a reaction to artists' dress attire?
The artist as a physical brand : do audiences have a reaction to artists' dress attire?
The artist as a physical brand : do audiences have a reaction to artists' dress attire?
by 
Muhwati, Olga.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Consumer behavior.
Available: Copies:
Cover image for The eye of the driver : an analysis of what men and women see in luxury cars
The eye of the driver : an analysis of what men and women see in luxury cars
The eye of the driver : an analysis of what men and women see in luxury cars
by 
Pougnet, Jacqueline.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Consumer behavior.
Available: Copies:
Cover image for Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennials
Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennials
Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennials
by 
Hendricks, Erin.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennials /
Available: Copies:
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