Search Results for Consumers

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Cover image for Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaign
Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaign
Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaign
by 
O'Brien, Kyle.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
and consumer perceptions of the media execution of the campaign / O'Brien, Kyle.
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Cover image for Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Town
Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Town
Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Town
by 
Marais, Erika.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed
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Cover image for The South African blogosphere : a youth consumer driven community
The South African blogosphere : a youth consumer driven community
The South African blogosphere : a youth consumer driven community
by 
Butterworth, Ashleigh.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
The South African blogosphere : a youth consumer driven community / Butterworth, Ashleigh.
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Cover image for Personifying a brand campaign : the evaluation of the 'MySpar' campaign strategy and consumer perceptions of the media execution of the campaign
Personifying a brand campaign : the evaluation of the 'MySpar' campaign strategy and consumer perceptions of the media execution of the campaign
Personifying a brand campaign : the evaluation of the 'MySpar' campaign strategy and consumer perceptions of the media execution of the campaign
by 
O'Brien, Kyle.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
Personifying a brand campaign : the evaluation of the 'MySpar' campaign strategy and consumer
Available: Copies:
Cover image for Building trust in e-commerce, for the RSA female consumer, through the use of virtual reality applications
Building trust in e-commerce, for the RSA female consumer, through the use of virtual reality applications
Building trust in e-commerce, for the RSA female consumer, through the use of virtual reality applications
by 
Smit, Marike.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
Building trust in e-commerce, for the RSA female consumer, through the use of virtual reality
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Cover image for Humorous television advertisements : the impact of humorous television advertisements on consumer consumption
Humorous television advertisements : the impact of humorous television advertisements on consumer consumption
Humorous television advertisements : the impact of humorous television advertisements on consumer consumption
by 
Whitfield, Alexander.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
Humorous television advertisements : the impact of humorous television advertisements on consumer
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Cover image for Mobile marketing : an hour a day
Mobile marketing : an hour a day
by 
Pasqua, Rachel.
http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live
Format: 
Books
Publication Date 
2013
Excerpt: 
. The easy-to-follow tips on building stronger consumer relationships through apps and social networking
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Cover image for Microeconomics
Microeconomics
by 
Pindyck, Robert S.
Format: 
Books
Publication Date 
2013
Excerpt: 
, consumers, and competitive -- Consumer behavior -- Individual and market demand -- Uncertainty and consumer
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Cover image for Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagers
Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagers
Field of dreams : branding of school rugby teams in Durban : a case study of why brands target teenagers
by 
Stricker, Bradley.
Format: 
Manuscript
Publication Date 
2013
Excerpt: 
Teenage consumers -- South Africa -- Durban.
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Cover image for Sprouting minds create deep roots : an investigation into the potential for prolonged eco-centric practices, through early enlightment
Sprouting minds create deep roots : an investigation into the potential for prolonged eco-centric practices, through early enlightment
Sprouting minds create deep roots : an investigation into the potential for prolonged eco-centric practices, through early enlightment
by 
McKenzie, Sarah Enid.
Format: 
Computer file
Publication Date 
2013
Excerpt: 
Consumers -- Research.
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Cover image for The shopper marketing revolution : consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopper
The shopper marketing revolution : consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopper
The shopper marketing revolution : consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopper
by 
Desforges, Toby.
Format: 
Books
Publication Date 
2013
Excerpt: 
The shopper marketing revolution : consumer - shopper - retailer : how marketing must reinvent
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Cover image for The media studies reader
The media studies reader
by 
Ouellette, Laurie.
Format: 
Books
Publication Date 
2013
Excerpt: 
neo-network era" -- Tom McCourt and Patrick Burkart, "When creators, corporations and consumers
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