Search Results for Consumers.

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Cover image for Profitable marketing communications : a guide to marketing return on investment
Profitable marketing communications : a guide to marketing return on investment
by 
Young, Antony, 1964-
Table of contents only http://www.loc.gov/catdir/toc/ecip075/2006039729.html
Format: 
Books
Publication Date 
2007
Excerpt: 
consumers, target customers -- Manage your communications portfolio -- Differentiate any way you can
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Cover image for Consumer behavior
Consumer behavior
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2007
Excerpt: 
Consumer behavior / Schiffman, Leon G.
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Cover image for Introducing environment
Introducing environment
by 
Peasgood, Alice.
Table of contents only http://www.loc.gov/catdir/toc/fy0715/2007390304.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0737/2007390304-b.html
Format: 
Books
Publication Date 
2007
Excerpt: 
issues - as consumers, voters and citizens - we need to be able to understand what lies behind the news
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Cover image for Con$umed : how markets corrupt children, infantilize adults, and swallow citizens whole
Con$umed : how markets corrupt children, infantilize adults, and swallow citizens whole
by 
Barber, Benjamin R., 1939-
Table of contents http://catdir.loc.gov/catdir/toc/ecip075/2006039751.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Consumer behavior -- United States.
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Cover image for Packaging makeovers : graphic redesign for market change
Packaging makeovers : graphic redesign for market change
by 
King-Gordon, Stacey.
Table of contents http://catdir.loc.gov/catdir/toc/ecip051/2004022280.html
Format: 
Books
Publication Date 
2007
Excerpt: 
well as for the messages sent by cleverly designed packaging. Whereas a budget-minded consumer might be
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Cover image for The culture code : an ingenious way to understand why people around the world buy and live as they do
The culture code : an ingenious way to understand why people around the world buy and live as they do
by 
Rapaille, Clotaire.
Sample text http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-s.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Consumer behavior -- Psychological aspects.
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Cover image for Consumer behaviour in tourism
Cover image for Explorations of marketing in society
Explorations of marketing in society
by 
Gundlach, Gregory T. (Gregory Thomas)
Table of contents http://catdir.loc.gov/catdir/toc/ecip076/2006101636.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Consumer behavior.
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Cover image for Online branding : an exploration into the ways brands have to adjust the way they approach branding in order to be successful in the online world and how the internet has affected branding and the consumer-brand relationship
Online branding : an exploration into the ways brands have to adjust the way they approach branding in order to be successful in the online world and how the internet has affected branding and the consumer-brand relationship
Cover image for The seduction of the quick fix : are foodstuff brands abusing the current food label legislation and lack of consumer knowledge to benefit them?
The seduction of the quick fix : are foodstuff brands abusing the current food label legislation and lack of consumer knowledge to benefit them?
The seduction of the quick fix : are foodstuff brands abusing the current food label legislation and lack of consumer knowledge to benefit them?
by 
Swartz, Danielle.
Format: 
Manuscript
Publication Date 
2007
Excerpt: 
and lack of consumer knowledge to benefit them? / Swartz, Danielle.
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Cover image for Enterprise case studies 2 technology & innovation
Enterprise case studies 2 technology & innovation
Enterprise case studies 2 technology & innovation
by 
TV Choice Productions.
Format: 
Books
Publication Date 
2007
Excerpt: 
a technology-based business. It examines an online eyewear business that sells directly to consumers
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Cover image for On becoming a consumer : development of consumer behavior patterns in childhood
On becoming a consumer : development of consumer behavior patterns in childhood
by 
McNeal, James U.
Publisher description http://www.loc.gov/catdir/enhancements/fy0703/2006038018-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip075/2006038018.html
Format: 
Books
Publication Date 
2007
Excerpt: 
On becoming a consumer : development of consumer behavior patterns in childhood / McNeal, James U.
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