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Cover image for How brands become icons

How brands become icons

by

Holt, Douglas B.

Format:

Books

Publication Date

2003

Excerpt:

Harvard Business School Press

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Cover image for How customers think

How customers think

by

Zaltman, Gerald

Format:

Books

Publication Date

2003

Excerpt:

Harvard Business School Press

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Cover image for Why not?

by

Nalebuff, B & Ayres, I

Format:

Books

Publication Date

2003

Excerpt:

Harvard Business School Press

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Cover image for Why not? : how to use everyday ingenuity to solve problems big and small

Why not? : how to use everyday ingenuity to solve problems big and small

by

Nalebuff, Barry, 1958-

Table of contents http://catdir.loc.gov/catdir/toc/ecip044/2003010767.html

Format:

Books

Publication Date

2003

Excerpt:

Harvard Business School Press,

Available: Copies:

Cover image for Creativity, Inc. : building an inventive organization

Creativity, Inc. : building an inventive organization

by

Mauzy, Jeff.

Format:

Books

Publication Date

2003

Excerpt:

Creative ability in business.

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Cover image for Working identity : unconventional strategies for reinventing your career

Working identity : unconventional strategies for reinventing your career

by

Ibarra, Herminia, 1961-

Format:

Books

Publication Date

2003

Excerpt:

Harvard Business School Press,

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Cover image for Priceless : turning ordinary products into extraordinary experiences

Priceless : turning ordinary products into extraordinary experiences

by

LaSalle, Diana, 1949-

Format:

Books

Publication Date

2003

Excerpt:

Harvard Business School Press,

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Cover image for Peter Drucker on the profession of management

Peter Drucker on the profession of management

by

Drucker, Peter F. (Peter Ferdinand), 1909-

Format:

Books

Publication Date

2003

Excerpt:

The Harvard business review book series.

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Cover image for Managing change and transition.

Managing change and transition.

by

Harvard Business School.

Format:

Books

Publication Date

2003

Excerpt:

Managing change and transition. Harvard Business School.

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United we brand : how to create a cohesive brand that's seen, heard, and remembered

by

Moser, Mike, 1953-

Table of contents http://catdir.loc.gov/catdir/toc/fy042/2002152610.html

Format:

Books

Publication Date

2003

Excerpt:

Harvard Business School Press,

Available: Copies:

Cover image for How customers think : essential insights into the mind of the market

How customers think : essential insights into the mind of the market

by

Zaltman, Gerald.

Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1569001

Format:

Books

Publication Date

2003

Excerpt:

Harvard Business School Press,

Available: Copies:

Cover image for Harvard business essentials : hiring and keeping the best people.

Harvard business essentials : hiring and keeping the best people.

Format:

Books

Publication Date

2002

Excerpt:

Harvard business essentials : hiring and keeping the best people.

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