Search Results for Independent Institute of Education. Vega School

De-lux : an investigation into the devaluation of luxury products, brands and consumer perceptions

Product placement in TV shows : insights into the effectiveness of product placement

Communicating through colour

An exploration of apparel as the key construct of the personal brand

Faking it : the effect of counterfeit fashion capitals on consumer psyyche

Do hair care brands over promise and under deliver? : a study of brand promises and women's relationships with these promises

Think pink! : a critical analysis of brand strategies that endeavour to the leverage brand loyalty from gay niche market

Rastafaranianism as a culture brand : is its brand image diluting the culture's value

In what way is the South African government's transformation policy affecting the Springbok brand?

Designing the psychological make-up of the consumer who buys counterfeit brands

The role of ethnographic research in the field of experiental marketing

The female figure's view on visual merchandising with special reference to fashion window displays : does the female figure prefer real or ramp model image