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Advertising is dead : long live advertising!

Himpe, Tom.

Format:

Books

Publication Date

2006

Excerpt:

of it, the lack of innovation within traditional advertising formats and the power that media

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New media, old media : a history and theory reader

Chun, Wendy Hui Kyong, 1969-

Inhaltsverzeichnis Kostenfrei
Table of contents http://catdir.loc.gov/catdir/toc/ecip0513/2005014486.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0647/2005014486-d.html

Format:

Books

Publication Date

2006

Excerpt:

digital age. Committed to historical research and to theoretical innovation, they suggest that in the

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Management : theory and practice

Cole, Kris.

Format:

Books

Publication Date

2005

Excerpt:

and innovation (158 p.)

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Blog! : how the newest media revolution is changing politics, business, and culture

Kline, David, 1950-

Format:

Books

Publication Date

2005

Excerpt:

learns to "trust the readers" / Blogs as bottom-up innovation / Will blog for book deals / Confessions of

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Virtuoso teams : lessons from teams that changed their worlds

Boynton, Andrew C.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013358882&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2005

Excerpt:

: Miles Davis creates serial innovation through listening and improvisation.

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Contemporary strategy analysis

Grant, Robert M., 1948-

Table of contents http://www.loc.gov/catdir/toc/ecip0416/2004007696.html

Format:

Books

Publication Date

2005

Excerpt:

-based industries and the management of innovation -- 12. Competitive advantage in mature industries -- 13. Vertical

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Managing behavior in organizations

Greenberg, Jerald.

Format:

Books

Publication Date

2005

Excerpt:

. Culture, Creativity, and Innovation -- Ch. 13. Designing Effective Organizations -- Ch. 14. Managing

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Best face forward : why companies must improve their service interfaces with customers

Rayport, Jeffrey F.

Table of contents http://www.loc.gov/catdir/toc/ecip0414/2004002104.html

Format:

Books

Publication Date

2005

Excerpt:

Service industries -- Technological innovations -- Management.

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The dynamics of socio-economic development : an introduction.

Szirmai, Adam, 1946-

Table of contents http://www.loc.gov/catdir/toc/cam051/2004058281.html
Publisher description http://www.loc.gov/catdir/description/cam051/2004058281.html

Format:

Books

Publication Date

2005

Excerpt:

founders of the Eindhoven Centre for Innovation Studies."--BOOK JACKET.

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Brand name bullies : the quest to own and control culture

Bollier, David.

Table of contents http://www.loc.gov/catdir/toc/ecip0420/2004015801.html

Format:

Books

Publication Date

2005

Excerpt:

"In Brand Name Bullies, David Bollier reveals the countless ways in which creativity, innovation

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Built for growth : expanding your business around the corner or across the globe

Rubinfeld, Arthur.

Format:

Electronic Resources

Publication Date

2005

Excerpt:

-- Real estate : who needs who more, when -- Push the envelope -- Innovation as the path to growth

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Computer-supported collaborative learning in higher education

Roberts, Tim S., 1955-

Table of contents http://www.loc.gov/catdir/toc/ecip0415/2004003755.html

Format:

Books

Publication Date

2005

Excerpt:

Education, Higher -- Effect of technological innovations on.

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