Search Results for Leadership

An investigation into the science of an emotive brand program, 23 plus one, to encourage internal brand engagement as a fundamental brand building principle

Scratching your name

Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumers

Advertisements and branding have a direct effect on people's perceptions about brands : a query into the effects and influences on stereotypical families in modern societies

Stilettos : decorating the stiletto

The lonely generation

Intangible made tangible

The South African blogosphere : a youth consumer driven community

Brand identity match making : an investigation into the method of recruiting by Cape Town employment agendas to find like-minded employees to fit the employer's brand identity

David and Goliath : a study of the South African domestic airline business from a brand health perspective

Subcultural style and microblogging

Advertising through the extreme