7876 Results
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Cover image for IMC : using advertising and promotion to build brands
by 
Duncan, Tom (Thomas R.)
Format: 
Books
Publication Date 
2002
Excerpt: 
Brand name products -- Marketing -- Management.
Available: Copies:
Cover image for Information systems : foundation of e-business
by 
Alter, Steven.
Format: 
Books
Publication Date 
2002
Excerpt: 
Management information systems.
Available: Copies:
Cover image for Leading the revolution : how to thrive in turbulent times by making innovation a way of life
by 
Hamel, Gary.
Format: 
Books
Publication Date 
2002
Excerpt: 
"The man who helped set the management agenda for the 1990s now brings us into the twenty
Available: Copies:
Cover image for The fall of advertising and the rise of PR
by 
Ries, Al.
Format: 
Books
Publication Date 
2002
Excerpt: 
. Pr is brand building -- Part Five: Postscripts -- P.S. for management -- P.S. for advertising -- P
Available: Copies:
Cover image for Funky business : talent makes capital dance
by 
Nordström, K. (Kjell)
Format: 
Books
Publication Date 
2002
Excerpt: 
Management.
Available: Copies:
Cover image for Uncommon practice : people who deliver a great brand experience
by 
Smith, Shaun.
Format: 
Books
Publication Date 
2002
Excerpt: 
the success of these brands is the way they treat their own people. Open management, share ownership
Available: Copies:
Cover image for Ecotourism
by 
Page, Stephen, 1963-
Format: 
Books
Publication Date 
2002
Excerpt: 
Development -- 9. Management -- 10. Marketing -- 11. Future of Ecotourism.
Available: Copies:
Cover image for Brand leadership
by 
Aaker, David A., 1938-
Format: 
Books
Publication Date 
2002
Excerpt: 
Brand name products -- Management.
Available: Copies:
Cover image for The marketing game! : with student CD-Rom
by 
Mason, Charlotte H.
Format: 
Books
Publication Date 
2002
Excerpt: 
Management games.
Available: Copies:
Cover image for Global business today
by 
Hill, Charles W. L.
Format: 
Books
Publication Date 
2002
Excerpt: 
International business enterprises -- Management.
Available: Copies:
by 
Perreault, William D.
Format: 
Books
Publication Date 
2002
Excerpt: 
Marketing -- Management.
Available: Copies: