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The new strategic brand management : creating and sustaining brand equity long term

Kapferer, Jean-Noël.

Klappentext
Klappentext
Table of contents http://catdir.loc.gov/catdir/toc/ecip0727/2007037849.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016332563&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

Brand name products -- Management.

Available: Copies:

MCITP self-paced training kit. (Exam 70-647), Windows server enterprise administration

Thomas, Orin, 1973-

Safari Books Online http://proquest.safaribooksonline.com/9780735625099
Cover http://swbplus.bsz-bw.de/bsz355425580cov.htm
Volltext http://proquest.tech.safaribooksonline.de/9780735625099

Format:

Electronic Resources

Publication Date

2008

Excerpt:

1. Planning Name Resolution and Internet Protocol Addressing -- 2. Designing Active Directory

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The business

Cole, Martina.

Format:

Books

Publication Date

2008

Excerpt:

. And graft she does, becoming a name in her own right. But she still has to watch her daughters life

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Mistaken identity : two families, one survivor, unwavering hope

Van Ryn, Don.

Sample text http://catdir.loc.gov/catdir/enhancements/fy0827/2008002322-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0827/2008002322-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0809/2008002322-d.html

Format:

Books

Publication Date

2008

Excerpt:

Meet Laura Van Ryn and Whitney Cerak: one buried under the wrong name, one in a coma and being

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Risk issues and crisis management in public relations : a casebook of best practice

Regester, Michael.

Table of contents Kostenfrei
Inhaltsverzeichnis
View this book online, via DawsonERA, both on- and off-campus
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0837/2008006549-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017122966&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://passport01.leeds.ac.uk/idp

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The brand bubble : the looming crisis in brand value and how to avoid it

Gerzema, John, 1961-

Table of contents Kostenfrei
Table of contents http://catdir.loc.gov/catdir/toc/ecip0822/2008027384.html
Cover http://swbplus.bsz-bw.de/bsz28806786xcov.htm

Format:

Books

Publication Date

2008

Excerpt:

Brand name products -- Case studies.

Available: Copies:

The encyclopaedia of brands & branding in South Africa 2008.

Format:

Books

Publication Date

2008

Excerpt:

Brand name products -- South Africa.

Available: Copies:

Environment and politics

Doyle, Timothy, 1960-

View this book online, via DawsonERA, both on- and off-campus
Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2007000043.html
Taylor & Francis http://www.tandfebooks.com/isbn/9780203932971

Format:

Books

Publication Date

2008

Excerpt:

https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://passport01.leeds.ac.uk/idp

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Value creation : the power of brand equity

Neal, William D. (William Douglas), 1943-

Table of contents http://catdir.loc.gov/catdir/toc/ecip087/2007050294.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1104/2007050294-d.html

Format:

Books

Publication Date

2008

Excerpt:

Brand name products -- Valuation.

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Human resource management

Torrington, Derek, 1931-

View this book online, via DawsonERA, both on- and off-campus
This is also available as an e-book from
to access electronic resource
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017362145&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017362145&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Regular print

Publication Date

2008

Excerpt:

https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://passport01.leeds.ac.uk/idp

Available: Copies:

I'm with the brand : the secret dialogue between what we buy and who we are

Walker, Rob, 1968-

Table of contents http://catdir.loc.gov/catdir/toc/fy0905/2008277836.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017989531&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2622749&custom_att_2=simple_viewer

Format:

Books

Publication Date

2008

Excerpt:

Brand name products -- United States.

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MCTS self-paced training kit (exam 70-640) : configuring Windows server 2008 active directory

Holme, Dan.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1010/2008923653-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1105/2008923653-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1004/2008923653-d.html

Format:

Books

Publication Date

2008

Excerpt:

-- Group policy settings -- Authentication -- Integrating domain name system with AD DS -- Domain

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