651 Results
000000000000IIE
Cover image for International media communication in a global age
by 
Golan, Guy J.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Communicating with global publics: building a theoretical framework for international public relations / Paul S
Available: Copies:
Cover image for Corporate community involvement : the definitive guide to maximizing your business' societal engagement
by 
Lakin, Nick.
Format: 
Books
Publication Date 
2010
Excerpt: 
Corporations -- Public relations -- Management.
Available: Copies:
Cover image for Hospitality and travel marketing
by 
Morrison, Alastair M.
Format: 
Books
Publication Date 
2010
Excerpt: 
. Sales Promotion and Merchandising -- 17. Personal Selling and Sales Management -- 18. Public Relations
Available: Copies:
Cover image for Successful event management : a practical handbook
by 
Shone, Anton.
Format: 
Books
Publication Date 
2010
Excerpt: 
and supplies -- Marketing and public relations for events -- Risk management and legalities -- Event
Available: Copies:
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
products : public relations and sales promotion -- Professional sales -- Direct and online marketing
Available: Copies:
Cover image for The new influencers : a marketer's guide to the new social media
by 
Gillin, Paul.
Format: 
Books
Publication Date 
2009
Excerpt: 
Customer relations.
Available: Copies:
Cover image for Marketing management
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2009
Excerpt: 
-- Managing mass communications : advertising, sales promotions, events and experiences, and public relations
Available: Copies:
Cover image for Brands and branding
by 
Clifton, Rita.
Format: 
Books
Publication Date 
2009
Excerpt: 
Allen and John Simmons -- Brand communications / Paul Feldwick -- The public relations perspective on
Available: Copies:
by 
Mamdani, Mahmood, 1946-
Format: 
Books
Publication Date 
2009
Excerpt: 
than a public good. Instead of pitting the public against the private, and the state against the market
Available: Copies:
Cover image for Strategic issues management : organizations and public policy challenges
by 
Heath, Robert L. (Robert Lawrence), 1941-
Format: 
Books
Publication Date 
2009
Excerpt: 
Public relations.
Available: Copies: