Search Results for Public relations

IIE

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Effective marketing : creating and keeping customers

Zikmund, William G.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html

Format:

Books

Publication Date

2002

Excerpt:

communications -- Advertising and public relations in an e-commerce world -- Personal selling, sales management

Available: Copies:

Worlds in collision : terror and the future of global order

Dunne, Timothy, 1965-

Publisher description http://www.loc.gov/catdir/description/hol031/2002019596.html
Table of contents http://www.loc.gov/catdir/toc/hol041/2002019596.html

Format:

Books

Publication Date

2002

Excerpt:

International Law / Who Are the Global Terrorists? / The Public Delegitimation of Terrorism and Coalition

Available: Copies:

Consultant - market yourself : raise your profile and attract new business

Gentle, Robert.

Format:

Books

Publication Date

2002

Excerpt:

Consultants -- Public relations.

Available: Copies:

Guerilla PR wired : waging a successful publicity campaign online, offline, and everywhere in between

Levine, Michael, 1954-

Format:

Books

Publication Date

2002

Excerpt:

Corporations -- Public relations.

Available: Copies:

The economics of sports

Leeds, Michael (Michael A.)

Format:

Books

Publication Date

2002

Excerpt:

-- Monopoly and antitrust -- The public finance of sports: the market for sports franchises -- The costs and

Available: Copies:

Making effective media happen : a simple and practical guide for successfully dealing with the media

Brown, Michael, 1948-

Format:

Books

Publication Date

2002

Excerpt:

Public relations -- Handbooks, manuals, etc.

Available: Copies:

Purchasing and supply management

Leenders, Michiel R.

Table of contents http://catdir.loc.gov/catdir/toc/mh031/2001045008.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009976362&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/mh021/2001045008.html

Format:

Books

Publication Date

2002

Excerpt:

Measurement -- 14. Global Supply Management -- 15. Public Purchasing -- 16. Capital Goods Acquisition -- 17

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The fall of advertising and the rise of PR

Ries, Al.

Format:

Books

Publication Date

2002

Excerpt:

Public relations.

Available: Copies:

The fall of advertising and the rise of PR

Ries, Al.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/hc042/2002023294.html

Format:

Books

Publication Date

2002

Excerpt:

Public relations.

Available: Copies:

Living in the Information Age : a new media reader

Bucy, Erik P., 1963-

Format:

Books

Publication Date

2002

Excerpt:

/ film -- 5. Telecommunications -- 6. Advertising and public relations -- 7. Media concentration

Available: Copies:

Disaster management : a guide to issues management and crisis comunication

Skinner, Chris, 1940-2016.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0615/2003277626-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0615/2003277626-d.html

Format:

Books

Publication Date

2002

Excerpt:

management, personnel management, public relations, and communications will find this a priceless aid for

Available: Copies:

E-business & e-commerce : how to program

Deitel, Harvey M., 1945-

Format:

Books

Publication Date

2001

Excerpt:

Promotions E-Business Advertising Webcasting and Interactive Advertising E-Business Public Relations Customer

Available: Copies:

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