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Cover image for Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign
Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign
Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign
by 
Mujeer, A. Qasim.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Marketing research.
Available: Copies:
Cover image for Brand influences on gender roles in home and child care
Brand influences on gender roles in home and child care
Brand influences on gender roles in home and child care
by 
Pasiya, Malwande.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Consumers -- Research.
Available: Copies:
Cover image for Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands today
Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands today
Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands today
by 
Friedman, Jessica.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Consumers -- Research.
Available: Copies:
Cover image for The effects of the rapidly internationalising South African fashion industry
The effects of the rapidly internationalising South African fashion industry
The effects of the rapidly internationalising South African fashion industry
by 
Maduna, Gugulethu.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Marketing research -- South Africa.
Available: Copies:
Cover image for Gender stereotypes : the portrayal of mothers in food television advertisements
Gender stereotypes : the portrayal of mothers in food television advertisements
Gender stereotypes : the portrayal of mothers in food television advertisements
by 
Gumede, Nozipho.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Consumers -- Research -- South Africa.
Available: Copies:
Cover image for How clothing colour affects personal brand communiction and perception
How clothing colour affects personal brand communiction and perception
How clothing colour affects personal brand communiction and perception
by 
Mokoena, Kamogelo.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Consumers -- Research -- South Africa.
Available: Copies:
Cover image for 50 shades of black : what does it mean to be beautiful and dark skinned today
50 shades of black : what does it mean to be beautiful and dark skinned today
50 shades of black : what does it mean to be beautiful and dark skinned today
by 
Mokoena, Lotang.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Consumers -- Research.
Available: Copies:
Cover image for Media portrayals of gender stereotypes in cereal box character
Media portrayals of gender stereotypes in cereal box character
Media portrayals of gender stereotypes in cereal box character
by 
Katz, Georgina.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Marketing research.
Available: Copies:
Cover image for Is game simulation adding value towards brand management and leadership in adolescents?
Is game simulation adding value towards brand management and leadership in adolescents?
Is game simulation adding value towards brand management and leadership in adolescents?
by 
Digue, Sarah-Ann.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Marketing research.
Available: Copies:
Cover image for The artist as a physical brand : do audiences have a reaction to artists' dress attire?
The artist as a physical brand : do audiences have a reaction to artists' dress attire?
The artist as a physical brand : do audiences have a reaction to artists' dress attire?
by 
Muhwati, Olga.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Consumers -- Research.
Available: Copies:
Cover image for Could the black diamond spending culture have an impact on a brand's health?
Could the black diamond spending culture have an impact on a brand's health?
Could the black diamond spending culture have an impact on a brand's health?
by 
Kodisang, Lebogang.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Marketing research -- South Africa.
Available: Copies:
Cover image for The eye of the driver : an analysis of what men and women see in luxury cars
The eye of the driver : an analysis of what men and women see in luxury cars
The eye of the driver : an analysis of what men and women see in luxury cars
by 
Pougnet, Jacqueline.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Marketing research.
Available: Copies:
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