4701 Results
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Cover image for Public relations disasters : talespin--inside stories and lessons learnt
by 
McCusker, Gerry, 1962-
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
field -- Research -- Own goal for football brand -- Rumour management -- Devil of a stain mars
Available: Copies:
Cover image for Effective public relations
by 
Cutlip, Scott M.
Format: 
Books
Publication Date 
2006
Excerpt: 
-- What Roles Research Tells Us -- Technicians Versus Managers -- Environmental Influences -- Scanning and
Available: Copies:
Cover image for Exploring public relations
by 
Tench, Ralph.
Format: 
Books
Publication Date 
2006
Excerpt: 
communication -- Public relations research and evaluation -- Audiences, stakeholders, publics -- Corporate image
Available: Copies:
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2006
Excerpt: 
information systems and marketing research -- Consumer markets and consumer buying behavior -- Organizational
Available: Copies:
Cover image for New media, old media : a history and theory reader
by 
Chun, Wendy Hui Kyong, 1969-
Format: 
Books
Publication Date 
2006
Excerpt: 
digital age. Committed to historical research and to theoretical innovation, they suggest that in the
Available: Copies:
Cover image for The media student's book
by 
Branston, Gill.
Format: 
Books
Publication Date 
2006
Excerpt: 
, stardom and marketing -- PART II. Media practices -- 10. Research -- Case study : researching mobile phone
Available: Copies:
Cover image for The Century of the self. Episode 1, Happiness machines
by 
Curtis, Adam.
Format: 
Video disc
Publication Date 
2006
Excerpt: 
Motivation research (Marketing)
Available: Copies:
Cover image for Economic development
by 
Todaro, Michael P.
Format: 
Books
Publication Date 
2006
Excerpt: 
Research and Development Capabilities -- Stability and Flexibility of Political and Social Institutions
Available: Copies:
Cover image for Legal issues for entrepreneurs
by 
Gordon-Davis, Lisa, 1966-
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Levels of law -- Research investigation: red and green ligths -- Section 2: Business set-up -- Black
Available: Copies:
Cover image for Creating a winning E-business
by 
Napier, H. Albert, 1944-
Format: 
Books
Publication Date 
2006
Excerpt: 
brand? -- Building your E-business's brand -- Market research -- Creating a marketing plan -- Marketing
Available: Copies:
Cover image for McQuail's mass communication theory
by 
McQuail, Denis.
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Media genres and texts -- Audience theory and research traditions -- Audience formation and experience
Available: Copies: