Search Results for Selling.

networking products. With a focus on the most current technology and a convenient modular format, this best-selling

"Now in full colour, this fully revised edition of the best-selling textbook provides an up

"Inspired by the success of their best-selling introductory programming text, Java Software

Asa Berger updates and enhances his best-selling introductory text with the third edition. He combines

persuasive) essays -- 10. Advertising selling the product -- 11. Managing the news -- 12. Textbooks: managing

Creativity : unexpected but relevant selling messages -- Branding : identity and image strategy

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and

planning -- Chapter 5. Personal selling -- Chapter 6. Public relations and word-of-mouth management

operations -- Successful selling: marketing management -- Delivering the goods: production and post-production.

The 7th edition of this best-selling social psychology text by Graham Vaughan and Michael Hogg

implementation of US policies and the difficulties the US faced in 'selling' its approach to allies and adapting