981 Results
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Cover image for Marketing ROI : the path to campaign, customer, and corporate profitability
by 
Lenskold, James.
Format: 
Books
Publication Date 
2003
Excerpt: 
campaign profitability -- Measurement process -- Strategic profit management -- Implementation process.
Available: Copies:
Cover image for New products management
by 
Crawford, C. Merle (Charles Merle), 1924-2012.
Format: 
Books
Publication Date 
2003
Excerpt: 
New products management / Crawford, C. Merle (Charles Merle), 1924-2012.
Available: Copies:
by 
Verwey, Sonja.
Format: 
Books
Publication Date 
2003
Excerpt: 
Strategic organisational communication : paradigms and paradoxes / Verwey, Sonja.
Available: Copies:
Cover image for Casting for big ideas : a new manifesto for agency managers
by 
Jaffe, Andrew, 1938-2010.
Format: 
Books
Publication Date 
2003
Excerpt: 
Advertising agencies -- Management.
Available: Copies:
Cover image for Human resource management
by 
Fisher, Cynthia D., author.
Format: 
Books
Publication Date 
2003
Excerpt: 
Human resource management / Fisher, Cynthia D., author.
Available: Copies:
Cover image for Business & society : ethics and stakeholder management
by 
Carroll, Archie B.
Format: 
Books
Publication Date 
2003
Excerpt: 
Business & society : ethics and stakeholder management / Carroll, Archie B.
Available: Copies:
Cover image for Effective small business management : an entrepreneurial approach
by 
Scarborough, Norman M.
Format: 
Books
Publication Date 
2003
Excerpt: 
Effective small business management : an entrepreneurial approach / Scarborough, Norman M.
Available: Copies:
Cover image for Strategic marketing
by 
Cravens, David W.
Format: 
Books
Publication Date 
2003
Excerpt: 
Marketing -- Management -- Case studies.
Available: Copies:
Cover image for E-marketing
by 
Strauss, Judy.
Format: 
Books
Publication Date 
2003
Excerpt: 
eDietShop story; 14. Customer relationship management: the Cisco story -- Part V. Global Perspective: 15. E
Available: Copies:
Cover image for Towards strategic staff development in higher education
by 
Blackwell, Richard, 1956-
Format: 
Books
Publication Date 
2003
Excerpt: 
Towards strategic staff development in higher education / Blackwell, Richard, 1956-
Available: Copies:
Cover image for Creating a strategic human resources organization : An assessment of trends and new directions
by 
Lawler, Edward E., III
Format: 
Books
Publication Date 
2003
Excerpt: 
Creating a strategic human resources organization : An assessment of trends and new directions /
Available: Copies:
Cover image for Strategy and human resource management
by 
Boxall, Peter F.
Format: 
Books
Publication Date 
2003
Excerpt: 
Strategy and human resource management / Boxall, Peter F.
Available: Copies: