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Tracking strategies : toward a general theory

Mintzberg, Henry.

Format:

Books

Publication Date

2007

Excerpt:

Strategic planning.

Available: Copies:

Marketing strategy : a decision-focused approach

Walker, Orville C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0618/2004059292-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0618/2004059292-d.html

Format:

Books

Publication Date

2006 2005

Excerpt:

's Strategic Role -- Recent Developments Affecting the Strategic Role of Marketing -- The Future Role of

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Strategic marketing

Cravens, David W.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html

Format:

Books

Publication Date

2006

Excerpt:

Strategic marketing / Cravens, David W.

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Marketing for hospitality and tourism

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer

Format:

Books

Publication Date

2006

Excerpt:

tourism marketing -- role of marketing in strategic planning -- marketing environment -- Marketing

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Introduction to marketing

Lamb, Charles W.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2006 2005

Excerpt:

The world of marketing -- An overview of marketing -- Strategic planning for competitive advantage

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Strategic management : winning in the Southern African workplace

Louw, Lynette.

Table of contents http://catdir.loc.gov/catdir/toc/fy0805/2008299956.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0907/2008299956-d.html

Format:

Books

Publication Date

2006

Excerpt:

Strategic planning -- South Africa -- Case studies.

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Global strategy

Peng, Mike W., 1968-

Companion site http://websites.swlearning.com/cgi-swlearning/course_products_wp.pl?fid=M20b&product_isbn_issn=0324288522&discipline_number=416

Format:

Books

Publication Date

2006

Excerpt:

Strategic planning.

Available: Copies:

Business strategy in a semiglobal economy

Mourdoukoutas, Panos.

Table of contents http://www.loc.gov/catdir/toc/ecip0516/2005021259.html

Format:

Books

Publication Date

2006

Excerpt:

Strategic planning.

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Strategic intelligence : business intelligence, competitive intelligence, and knowledge management

Liebowitz, Jay, 1957-

Publisher description http://www.loc.gov/catdir/enhancements/fy0648/2005057213-d.html

Format:

Books

Publication Date

2006

Excerpt:

Strategic planning.

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Business intelligence competency centers : a team approach to maximizing competitive advantage

Miller, Gloria J.

Table of contents only http://www.loc.gov/catdir/toc/ecip067/2006003355.html

Format:

Books

Publication Date

2006

Excerpt:

Strategic planning.

Available: Copies:

From knowledge management to strategic competence : measuring technological, market and organisational innovation

Tidd, Joseph, 1960-

Format:

Books

Publication Date

2006

Excerpt:

Strategic planning.

Available: Copies:

Identity and strategy : how individual visions enable the design of a market strategy that works

Rughase, Olaf G., 1968-

Format:

Books

Publication Date

2006

Excerpt:

Strategic planning.

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