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Today's public relations : an introduction

Heath, Robert L. (Robert Lawrence), 1941-

Format:

Books

Publication Date

2006

Excerpt:

of planning -- Taking action : strategic messaging -- Evaluation of public relations efforts

Available: Copies:

New products management

Crawford, C. Merle (Charles Merle), 1924-2012.

Format:

Books

Publication Date

2006

Excerpt:

Snackwell's -- Opportunity Identification and Selection: Strategic Planning for New Products -- Why Have

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Enterprise architecture as strategy : creating a foundation for business execution

Ross, Jeanne W.

Table of contents http://www.loc.gov/catdir/toc/ecip0611/2006010226.html

Format:

Books

Publication Date

2006

Excerpt:

Strategic planning.

Available: Copies:

Bottom line results : the no-hype game plan for business & life

Bell, Randall.

Format:

Books

Publication Date

2006

Excerpt:

Strategic planning.

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Strategy : sustaining competitive advantage in a globalised context

Goldman, Geoff.

Format:

Books

Publication Date

2006

Excerpt:

Strategic planning.

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Marketing strategy : a decision-focused approach

Walker, Orville C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0618/2004059292-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0618/2004059292-d.html

Format:

Books

Publication Date

2006 2005

Excerpt:

's Strategic Role -- Recent Developments Affecting the Strategic Role of Marketing -- The Future Role of

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Marketing for hospitality and tourism

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer

Format:

Books

Publication Date

2006

Excerpt:

tourism marketing -- role of marketing in strategic planning -- marketing environment -- Marketing

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Strategic marketing

Cravens, David W.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0619/2004061068-d.html

Format:

Books

Publication Date

2006

Excerpt:

Strategic marketing / Cravens, David W.

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Introduction to marketing

Lamb, Charles W.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2006 2005

Excerpt:

The world of marketing -- An overview of marketing -- Strategic planning for competitive advantage

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Formulation, implementation and control of competitive strategy.

Pearce, John A.

Format:

Books

Publication Date

2006

Excerpt:

Strategic planning -- Case studies.

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Small business marketing for dummies

Schenck, Barbara Findlay.

Table of contents http://catdir.loc.gov/catdir/toc/fy054/2004117340.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html

Format:

Books

Publication Date

2005

Excerpt:

Advertising media planning.

Available: Copies:

Trends

Peters, Thomas J.

Format:

Books

Publication Date

2005

Excerpt:

Strategic planning.

Available: Copies:

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