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How brands become icons : the principles of cultural branding

Holt, Douglas B.

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Table of contents http://catdir.loc.gov/catdir/toc/ecip0414/2004002697.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012881193&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Publication Date

2004

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http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012881193&line_number=0001

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Reporting war : journalism in wartime

Allan, Stuart, 1962-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0414/2004002287.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012806853&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://swbplus.bsz-bw.de/bsz112730760inh.htm
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0701/2004002287-d.html

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2004

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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local

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Sport nutrition : an introduction to energy production and performance

Jeukendrup, Asker E., 1969-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012919789&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012919789&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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2004

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Entrepreneurship : theory, process, practice

Kuratko, Donald F.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/fy041/2002115006.html
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Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010340366&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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2004

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http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010340366&line_number=0001

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The good corporate citizen : pursuing sustainable business in South Africa

Freemantle, Andy.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013176313&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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2004

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The power of identity

Castells, Manuel, 1942-

Table of contents http://catdir.loc.gov/catdir/toc/ecip042/2003006970.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010294263&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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Books

Publication Date

2004

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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local

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How brands become icons : the principles of cultural branding

Holt, Douglas B.

Format:

Books

Publication Date

2004

Excerpt:

http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012881193&line_number=0001

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Ten deadly marketing sins : signs and solutions

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/wiley041/2003026035.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010651205&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010651205&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2003026035.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2003026035.html

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2004

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's product and service policies need tightening -- Your company's brand-building and communication skills are

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The new division of labor : how computers are creating the next job market

Levy, Frank, 1941-

Table of contents http://catdir.loc.gov/catdir/toc/prin051/2003065497.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015005788&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010632195&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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2004

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service representative, a pair of successful chefs, a cardiologist, an automotive mechanic, the author

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Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity

Aaker, David A.

Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/2003063055-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/2003063055-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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2004

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Emotional design : why we love (or hate) everyday things

Norman, Donald A.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip043/2003010123.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0830/2003010123-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0830/2003010123-d.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012816545&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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2004

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http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012816545&line_number=0001

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E-commerce and information technology in hospitality & tourism

Zhou, Zongqing.

Table of contents http://catdir.loc.gov/catdir/toc/ecip043/2003009190.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1103/2003009190-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1103/2003009190-d.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010317016&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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2004

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