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Visions of modernity : representation, memory, time and space in the age of the camera

McQuire, Scott.

Format:

Books

Publication Date

1998

Excerpt:

Visual communication -- Social aspects.

Available: Copies:

Media technology and society : a history : from the telegraph to the Internet

Winston, Brian.

Format:

Books

Publication Date

1998

Excerpt:

Communication -- Technological innovations -- History.

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Advertising, promotion, and supplemental aspects of integrated marketing communications

Shimp, Terence A.

Inhaltsverzeichnis
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/96085295-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008057960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1997

Excerpt:

Advertising, promotion, and supplemental aspects of integrated marketing communications / Shimp

Available: Copies:

Advertising research : theory and practice

Davis, Joel, 1950-

Format:

Books

Publication Date

1997

Excerpt:

, segmentation, communication and copy testing, and audience measurement; and provides in-depth, detailed

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Visual persuasion : the role of images in advertising

Messaris, Paul.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0655/96025184-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1540105&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0655/96025184-d.html

Format:

Books

Publication Date

1997

Excerpt:

Communication visuelle.

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Competing in the third wave : the ten key management issues of the information age

Hope, Jeremy.

Table of contents http://lcweb.loc.gov/catdir/toc/97005197.html

Format:

Books

Publication Date

1997

Excerpt:

Industrial management -- Communication systems.

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Driving brand value : using integrated marketing to manage profitable stakeholder relationships

Duncan, Tom (Thomas R.)

Format:

Books

Publication Date

1997

Excerpt:

strategically use new relationship-building tools, database management systems and communication technologies to

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The successful marketing plan : a disciplined and comprehensive approach

Hiebing, Roman G.

Table of contents http://catdir.loc.gov/catdir/toc/mh022/96028253.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0602/96028253-b.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/96028253.html

Format:

Books

Publication Date

1997

Excerpt:

Markets and Marketing Objectives. Ch. 6. Positioning. Ch. 7. Marketing Strategies. Ch. 8. Communication

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Interpersonal skills for travel and tourism

Burton, Jon.

Format:

Books

Publication Date

1997

Excerpt:

Interpersonale Kommunikation.

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Management principles

Brevis, Tersia, 1967-

Format:

Books

Publication Date

1997

Excerpt:

, power and job design ; Organisational culture and change ; Leadership ; Motivation ; Communication and

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The media in Western Europe : the Euromedia handbook

Østergaard, Bernt Stubbe.

Format:

Books

Publication Date

1997

Excerpt:

Sage communications in society series

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Audience analysis

McQuail, Denis.

Format:

Books

Publication Date

1997

Excerpt:

-- 6. Audience Practices: Social Uses of the Media -- 7. Communicator-Audience Relations -- 8. The

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