by
Rossiter, John R.
Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm
Format:
Regular print
Publication Date
1997
Excerpt:
Advertising communications & promotion management / Rossiter, John R.
by
Wilcox, Dennis L.
Format:
Regular print
Publication Date
2013
Excerpt:
presentations -- 16. Using direct mail and advertising ; Part four. Managing perograms and campaigns : 17
by
Hassanien, Ahmed.
Format:
Regular print
Publication Date
2010
Excerpt:
-- Summary -- The business idea -- Target market -- People -- Marketing and advertising strategy -- Premises