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000IIE
Cover image for Advertising : an integrated marketing communication perspective
Advertising : an integrated marketing communication perspective
Advertising : an integrated marketing communication perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012 2011
Excerpt: 
This second edition builds on the success of the market-leading first edition, recognising that
Available: Copies:
Cover image for Integrated marketing communications in advertising and promotion
Integrated marketing communications in advertising and promotion
Integrated marketing communications in advertising and promotion
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2010
Excerpt: 
brand equity, influencing behavior, and being accountable -- Facilitating the success of new brands
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Cover image for Pitch perfect : feel the impact of a winning sales approach
Pitch perfect : feel the impact of a winning sales approach
Pitch perfect : feel the impact of a winning sales approach
by 
Leach, John, 1965-
Table of contents http://catdir.loc.gov/catdir/toc/fy044/2004299095.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2004299095.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2004299095.html
Format: 
Books
Publication Date 
2003
Excerpt: 
Success in business.
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