Title:
Publicity, newsletters, and press releases
Author:
Baverstock, Alison.
ISBN:
9780198603849
Personal Author:
Publication Information:
Oxford [UK] ; New York : Oxford University Press, 2002.
Physical Description:
96 pages : illustrations ; 21 cm.
Series:
One step ahead
One step ahead.
Contents:
1. Introduction -- 2. Why using the right language is so important -- 3. Getting it right: a short guide to promotional writing -- 4. Publicity -- 5. Newsletters -- 6. Press releases -- 7. Troubleshooting.
Subject Term: