Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation branding
Title:
Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation branding
Author:
Mzimba, Lungiswa.
Personal Author:
Publication Information:
2016.
Physical Description:
39, 13 pages
General Note:
Dissertation (honours)--Independent Institute of Education, Sandton, 2016.
Added Corporate Author: