103 Results
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by 
Diggs-Brown, Barbara.
Format: 
Books
Publication Date 
2013
Excerpt: 
The PR styleguide / Diggs-Brown, Barbara.
Available: Copies:
by 
Coombs, W. Timothy.
Format: 
Books
Publication Date 
2009
Excerpt: 
PR strategy and application : managing influence / Coombs, W. Timothy.
Available: Copies:
by 
Hagley, Tom.
Format: 
Books
Publication Date 
2006
Excerpt: 
Writing winning proposals : PR cases / Hagley, Tom.
Available: Copies:
by 
Black, Caroline, 1956-
Format: 
Books
Publication Date 
2001
Excerpt: 
The PR practitioner's desktop guide / Black, Caroline, 1956-
Available: Copies:
Cover image for PR and communication in local government and public services
by 
Brown, John author.
Format: 
Electronic Resources
Publication Date 
2013
Excerpt: 
PR and communication in local government and public services / Brown, John author.
Available: Copies:
by 
Gould, Mark R.
Format: 
Books
Publication Date 
2009
Excerpt: 
The library PR handbook : high-impact communications / Gould, Mark R.
Available: Copies:
by 
Moloney, Kevin, 1943-
Format: 
Books
Publication Date 
2006
Excerpt: 
Rethinking public relations : PR propaganda and democracy / Moloney, Kevin, 1943-
Available: Copies:
by 
Levine, Michael, 1954-
Format: 
Books
Publication Date 
2002
Excerpt: 
Guerilla PR wired : waging a successful publicity campaign online, offline, and everywhere in
Available: Copies:
Cover image for It's not just PR : public relations in society
by 
Coombs, W. Timothy.
Format: 
Books
Publication Date 
2007
Excerpt: 
It's not just PR : public relations in society / Coombs, W. Timothy.
Available: Copies:
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Format: 
Books
Publication Date 
2011
Excerpt: 
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs
Available: Copies:
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2013
Excerpt: 
This is PR : the realities of public relations / Newsom, Doug.
Available: Copies:
by 
Waddington, Stephen.
Format: 
Books
Publication Date 
2012
Excerpt: 
Share this : the social media handbook for PR professionals / Waddington, Stephen.
Available: Copies:
by 
Breakenridge, Deirdre.
Format: 
Books
Publication Date 
2012
Excerpt: 
Social media and public relations : eight new practices for the PR professional / Breakenridge
Available: Copies:
by 
Morris, Trevor.
Format: 
Books
Publication Date 
2012
Excerpt: 
PR today : the authoritative guide to public relations / Morris, Trevor.
Available: Copies:
by 
Seitel, Fraser P.
Format: 
Books
Publication Date 
2012
Excerpt: 
Rethinking reputation : how PR trumps marketing and advertising in the new media world / Seitel
Available: Copies:
by 
Kleiman, Jessica.
Format: 
Books
Publication Date 
2011
Excerpt: 
Be your own best publicist : how to use PR techniques to get noticed, hired, and rewarded at work /
Available: Copies:
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2010
Excerpt: 
This is PR : the realities of public relations / Newsom, Doug.
Available: Copies:
by 
Blakely, Robin.
Format: 
Books
Publication Date 
2009
Excerpt: 
PR therapy : ignite your passion for promoting your products, services, and even yourself! /
Available: Copies:
by 
Cambie, Silvia.
Format: 
Books
Publication Date 
2009
Excerpt: 
International communications strategy : developments in cross-cultural communications, PR and
Available: Copies:
by 
Morris, Trevor.
Format: 
Books
Publication Date 
2008
Excerpt: 
PR - a persuasive industry? : spin, public relations, and the shaping of the modern media / Morris
Available: Copies:
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2007
Excerpt: 
This is PR : the realities of public relations / Newsom, Doug.
Available: Copies:
by 
Hobsbawm, Julia.
Format: 
Books
Publication Date 
2006
Excerpt: 
Where the truth lies : trust and morality in PR and journalism / Hobsbawm, Julia.
Available: Copies:
by 
Middleberg, Don.
Format: 
Books
Publication Date 
2001
Excerpt: 
Winning PR in the wired world : powerful communications strategies for the noisy digital space /
Available: Copies:
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2000
Excerpt: 
This is PR : the realities of public relations / Newsom, Doug.
Available: Copies:
by 
Foster, John, 1926-
Format: 
Books
Publication Date 
2008
Excerpt: 
PR in practice series
Available: Copies:
by 
Regester, Michael.
Format: 
Books
Publication Date 
2005
Excerpt: 
PR in practice series
Available: Copies:
by 
Foster, John.
Format: 
Books
Publication Date 
2001
Excerpt: 
PR in practice series
Available: Copies:
by 
Oliver, Sandra.
Format: 
Books
Publication Date 
2001
Excerpt: 
PR in practice series
Available: Copies:
by 
Gregory, Anne.
Format: 
Books
Publication Date 
2000
Excerpt: 
PR in practice series
Available: Copies:
by 
Gregory, Anne, 1953- author.
Format: 
Books
Publication Date 
2015
Excerpt: 
PR in practice series.
Available: Copies:
by 
Green, Andy, 1958-
Format: 
Books
Publication Date 
2010
Excerpt: 
PR in practice series.
Available: Copies:
by 
Foster, John, 1926-
Format: 
Books
Publication Date 
2005
Excerpt: 
PR in practice series.
Available: Copies:
by 
Henslowe, Philip.
Format: 
Books
Publication Date 
2003
Excerpt: 
PR in practice series.
Available: Copies:
Cover image for The public relations handbook
by 
Theaker, Alison, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
public relations / Philip Young -- pt. IV Shaping the future -- 21.Future challenges for PR / Alison
Available: Copies:
by 
Arditti, Joyce A., editor.
Format: 
Books
Publication Date 
2015
Excerpt: 
Escobar-Chew, & Michael Whitehead Michigan State University Chapter 21: Applying Harm Reduction Pr
Available: Copies:
by 
Daymon, Christine, editor of compilation.
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
disaggregated / Donnalyn Pompper -- 4.Gendered performance and identity work in PR consulting relationships: a
Available: Copies:
by 
Tench, Ralph, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
technologies on PR as well as updated case studies and examples throughout the book to engage students of this
Available: Copies:
Cover image for Corporate communication : a guide to theory & practice
by 
Cornelissen, Joep, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
PR.
Available: Copies:
by 
Theaker, Alison.
Format: 
Books
Publication Date 
2013
Excerpt: 
? / Alison Theaker -- The pr industry and careers in it / Alison Theaker -- Professionalism and trends in pr
Available: Copies:
by 
Riggulsford, Myc.
Format: 
Books
Publication Date 
2013
Excerpt: 
? -- Stockholm Accords -- What is health and medical PR? -- 2.Health and medical PR sectors -- The five
Available: Copies:
by 
Ferris, Sharmila Pixy, editor.
Format: 
Books
Publication Date 
2013
Excerpt: 
/ Catherine McLoughlin -- 25.Using opinion leaders on Twitter to amplify PR and marketing messages / Sarah H
Available: Copies:
Cover image for Thought leadership : prompting businesses to think and learn
by 
Young, Laurie, 1955-
Format: 
Books
Publication Date 
2013
Excerpt: 
programmes -- A leading PR specialist thinks about leaders -- Planning the integration of these communication
Available: Copies:
by 
Brassington, Frances.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Promotion : personal selling, PR, and sponsorship -- Marketing strategy and planning -- Services and non
Available: Copies:
by 
Gambetti, Rossella.
Format: 
Books
Publication Date 
2013
Excerpt: 
are more powerful? -- The power of the PR `manager' -- Power and functional specialization -- Powerful
Available: Copies:
by 
Chaffey, Dave, 1963-
Format: 
Books
Publication Date 
2013
Excerpt: 
building -- 7.1.Introduction to traffic building -- 7.2.Search engine marketing -- 7.3.Online PR -- 7.4
Available: Copies:
by 
Sriramesh, Krishnamurthy.
Format: 
Books
Publication Date 
2012
Excerpt: 
environment for public relations; the culture of PR globally; and the impact of PR on culture -- the editors
Available: Copies:
by 
Diggs-Brown, Barbara.
Format: 
Books
Publication Date 
2012
Excerpt: 
assessment, this title is based on the premise that public relations (PR) is a management function, one
Available: Copies:
by 
Chevalier, Michel, 1943-
Format: 
Books
Publication Date 
2012
Excerpt: 
Advertising Process -- The Advertising Agencies -- PR, Events, Promotion, and the Internet -- Creating the
Available: Copies:
by 
Weintraub, Marty, 1959-
Format: 
Books
Publication Date 
2011
Excerpt: 
," promote events, sell products, market applications, deploy next-gen PR, ,this unique guide is the ultimate
Available: Copies:
by 
Moss, Danny, 1954-
Format: 
Books
Publication Date 
2011
Excerpt: 
"Taking a managerial perspective on the field of public relations, this book explores PR and its
Available: Copies:
by 
Edwards, Lee, 1932-
Format: 
Books
Publication Date 
2011
Excerpt: 
'Etang -- Public relations in the postmodern city: an ethnographic account of PR occupational culture in Mexico
Available: Copies:
Cover image for Reputation management : the key to successful public relations and corporate communication
by 
Doorley, John.
Format: 
Books
Publication Date 
2011 2010 2007
Excerpt: 
PR.
Available: Copies:
Cover image for Introducing public relations : theory and practice
by 
Butterick, Keith.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- From charities to celebrities : the variety and diversity of PR practice -- Where PR (and you) can go
Available: Copies:
by 
Smith, P. R. (Paul Russell), 1957-
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Selling and sales management -- Advertising -- Pr (including viral marketing) -- Sponsorship -- Sales
Available: Copies:
by 
Franz, Kathleen.
Format: 
Books
Publication Date 
2011
Excerpt: 
Univ Of Pennsylvania Pr,
Available: Copies:
by 
Moss, Danny, 1954-
Format: 
Books
Publication Date 
2010
Excerpt: 
media environment -- John Smith's 'the people's race' -- Remembering the few -- When PR meets marketing
Available: Copies:
Format: 
Books
Publication Date 
2010
Excerpt: 
Cambridge Univ Pr
Available: Copies:
by 
Dilenschneider, Robert L.
Format: 
Books
Publication Date 
2010
Excerpt: 
; Organizational communications ; Rumor management ; Crisis communications -- The broader PR spectrum. Government
Available: Copies:
by 
Young, Antony, 1964-
Format: 
Books
Publication Date 
2010
Excerpt: 
-traditional media vehicles, such as marketing PR, branded entertainment, and product placement. This is a must read
Available: Copies:
by 
Underhill, Geoffrey R. D.
Format: 
Books
Publication Date 
2010
Excerpt: 
Cambridge Univ. Pr.,
Available: Copies:
by 
Witt, Steve W.
Format: 
Books
Publication Date 
2010
Excerpt: 
for inter-disciplinary research : Indian scenario / P.R. Goswami -- Going global : facilitating global
Available: Copies:
Format: 
Books
Publication Date 
2009 2006
Excerpt: 
Cambridge Univ Pr
Available: Copies:
Format: 
Books
Publication Date 
2009
Excerpt: 
Oxford Univ Pr
Available: Copies:
by 
Chaney, Paul, 1955-
Format: 
Books
Publication Date 
2009
Excerpt: 
marketing tool) -- PR 2.0 (Introducing the social media news release) -- Other social media marketing tools
Available: Copies:
by 
Sriramesh, Krishnamurthy.
Format: 
Books
Publication Date 
2009
Excerpt: 
different public relations : Canadian PR in the North American context / Public relations industry in Mexico
Available: Copies:
Format: 
Books
Publication Date 
2009
Excerpt: 
CRC Pr I Llc
Available: Copies:
by 
Lynn, Jacquelyn.
Format: 
Books
Publication Date 
2009
Excerpt: 
So what is PR anyway? -- A day in the life -- What do you have to offer? -- Who are your clients
Available: Copies:
by 
Brown, Rob, 1962 December 17-
Format: 
Books
Publication Date 
2009
Excerpt: 
lunatics have taken over the asylum -- The new channels -- Digital PR and search engine optimization -- The
Available: Copies:
by 
Cutlip, Scott M.
Format: 
Books
Publication Date 
2009
Excerpt: 
PR.
Available: Copies:
by 
Chaffey, Dave, 1963-
Format: 
Books
Publication Date 
2009
Excerpt: 
channels such as affiliate marketing, online PR and search engine marketing, with each chapter containing a
Available: Copies:
by 
Morris, Trevor.
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Corporate PR -- Business-to-business PR -- Financial PR -- Consumer PR -- Lobbying, public affairs
Available: Copies:
Format: 
Books
Publication Date 
2008
Excerpt: 
Natl Assn of Social Workers Pr
Available: Copies:
Format: 
Books
Publication Date 
2008
Excerpt: 
Indiana Univ Pr
Available: Copies:
by 
Farrall, Cate.
Format: 
Books
Publication Date 
2008
Excerpt: 
everything from marketing basics and the full marketing mix through the research, advertising, media and PR.
Available: Copies:
Cover image for A century of spin : how public relations became the cutting edge of corporate power
by 
Miller, David.
Format: 
Books
Publication Date 
2008
Excerpt: 
PR Industry -- 8. Pulling Labour's Teeth -- 9. Blair and the Business Lobby -- 10. Cameron and the
Available: Copies:
by 
Morris, Trevor.
Format: 
Books
Publication Date 
2008
Excerpt: 
What is public relations? -- Lessons from history -- The structure of the pr industry -- PR and
Available: Copies:
by 
Esterhuysen, Amanda
Format: 
Books
Publication Date 
2007
Excerpt: 
Witwatersrand Univ Pr
Available: Copies:
Cover image for Marketing and football : an international perspective
by 
Desbordes, Michel.
Format: 
Books
Publication Date 
2007
Excerpt: 
rest of the world. 11. The football business in Brazil, and the example of Atlético-PR / Amir Somoggi
Available: Copies:
Cover image for Offenders' memories of violent crimes
by 
Christianson, Sven-Ã…ke.
Format: 
Books
Publication Date 
2007
Excerpt: 
confessions / Gisli H. Gudjonsson -- Interviewing to detect deception / Aldert Vrij and Pr Anders Granhag
Available: Copies:
Format: 
Books
Publication Date 
2007
Excerpt: 
Witwatersrand Univ Pr
Available: Copies:
by 
Kirby, Justin.
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Buzzworthy PR / Graham Goodkind -- Viral marketing / Justin Kirby -- Online opinion leaders : a predictive
Available: Copies:
by 
Bigsby, Christopher W. E.
Format: 
Books
Publication Date 
2006
Excerpt: 
Cambridge Univ. Pr.,
Available: Copies:
by 
Hill, Nigel, 1952-
Format: 
Books
Publication Date 
2006
Excerpt: 
reporting -- 13. PR aspects -- 14. Measuring loyalty -- 15. Modelling and forecasting -- 16. Maximising the
Available: Copies:
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2005
Excerpt: 
Responsibilities of the PR Writer -- Persuasion -- Research for the Public Relations Writer -- Writing Principles
Available: Copies:
by 
Dixon, Bill.
Format: 
Books
Publication Date 
2004
Excerpt: 
Willan ; UCT Pr.,
Available: Copies:
by 
Tymson, Candy.
Format: 
Books
Publication Date 
2002
Excerpt: 
PR.
Available: Copies:
by 
Clear, Annette.
Format: 
Books
Publication Date 
2002
Excerpt: 
different worlds through a practical step-by-step guide, explaining how PR practitioners and journalists
Available: Copies:
Cover image for A concise economic history of the world : from paleolithic times to the present.
by 
Cameron, Rondo.
Format: 
Books
Publication Date 
1997
Excerpt: 
Oxford Univ. Pr.,
Available: Copies:
by 
Stallings, Barbara.
Format: 
Books
Publication Date 
1997 1995
Excerpt: 
Cambridge Univ. Pr.,
Available: Copies:
by 
Stewart, Garrett.
Format: 
Books
Publication Date 
1996
Excerpt: 
Johns Hopkins Univ. Pr.
Available: Copies:
by 
Ross, Robert.
Format: 
Books
Publication Date 
1994
Excerpt: 
Witwatersrand Univ. Pr,
Available: Copies:
by 
Hamilton, Albert C.
Format: 
Books
Publication Date 
1990
Excerpt: 
Univ. of Toronto Pr.,
Available: Copies: