Search Results for Sales-promotion.

IIE

32 Results

00000000000000000000000000000000IIE

Cover image for Integrated marketing communication

Van Heerden, Neels, 1957-

EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site

Format:

Books

Publication Date

2019

Excerpt:

Sales promotion.

Available: Copies:

Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2014

Excerpt:

Sales promotion.

Available: Copies:

Principles of marketing

Kotler, Philip (Philip J.), 1931-

Format:

Books

Publication Date

2014 2013

Excerpt:

-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and

Available: Copies:

Advertising, promotion, and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2013

Excerpt:

Sales promotion.

Available: Copies:

Integrated marketing communication : a contemporary approach

Du Plessis, P. J. (Phillipus Jacobus), 1943-

Format:

Books

Publication Date

2010

Excerpt:

Sales promotion -- South Africa.

Available: Copies:

Hospitality and travel marketing

Morrison, Alastair M.

Format:

Books

Publication Date

2010

Excerpt:

. Sales Promotion and Merchandising -- 17. Personal Selling and Sales Management -- 18. Public Relations

Available: Copies:

Integrated marketing communications in advertising and promotion

Shimp, Terence A.

Format:

Books

Publication Date

2010

Excerpt:

Sales promotion.

Available: Copies:

Public relations strategy

Oliver, Sandra.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=301107&site=ehost-live
123Library http://www.123library.org/book_details/?id=98917
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749458652
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=480545
ebrary http://site.ebrary.com/id/10364972

Format:

Books

Publication Date

2010

Excerpt:

: employees as ambassadors -- Beyond 'customer is king': sales and marketing promotion -- Media relations: a

Available: Copies:

Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and

Available: Copies:

Strategic marketing

Cravens, David W.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016600044&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017372878&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0808/2007049708-d.html

Format:

Books

Publication Date

2009

Excerpt:

management -- 10. Value chain strategy -- 11. Pricing strategy -- 12. Promotion, advertising, and sales

Available: Copies:

Integrated marketing communications

Ouwersloot, Hans.

Format:

Books

Publication Date

2008

Excerpt:

placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion

Available: Copies:

Sport marketing

Mullin, Bernard James.

Table of contents http://catdir.loc.gov/catdir/toc/ecip074/2006035638.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2007

Excerpt:

branded merchandise -- Pricing strategies -- Promotions -- Sales -- Promotional licensing and sponsorship

Available: Copies:

Advertising : principles & practice

Wells, William, 1926-

Format:

Books

Publication Date

2006

Excerpt:

-ending case : chick-fil-A : effective advertising messages -- 15. Direct response -- 16. Sales promotion

Available: Copies:

Marketing management

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

-- Chapter 18 -- Managing Mass Communications: Advertising, Sales Promotion, Events Public Relations

Available: Copies:

Advertising, promotion and other aspects of integrated marketing communications

Shimp, Terence A.

Format:

Books

Publication Date

2006

Excerpt:

Sales promotion.

Available: Copies:

Marketing for hospitality and tourism

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer

Format:

Books

Publication Date

2006

Excerpt:

: communication and promotion policy and advertising -- Promoting products : public relations and sales promotion

Available: Copies:

Strategic advertising management

Percy, Larry.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0511/2005012353.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0725/2005012353-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/2005012353-d.html

Format:

Books

Publication Date

2005

Excerpt:

Sales promotion.

Available: Copies:

Marketing for tourism

Holloway, J. Christopher.

Format:

Books

Publication Date

2004

Excerpt:

-- The sales function -- Tourism advertising -- The travel brochure -- Sales promotion for travel and

Available: Copies:

Business marketing management : a strategic view of industrial and organizational markets

Hutt, Michael D.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-d.html

Format:

Books

Publication Date

2004

Excerpt:

strategy for business markets. -- 16. Business marketing communications: advertising and sales promotion

Available: Copies:

Contemporary advertising

Arens, William F.

Format:

Books

Publication Date

2004

Excerpt:

building: direct marketing, personal selling, and sales promotion -- Relationship building: public

Available: Copies:

Advertising, promotion & supplemental aspects of integrated marketing communications

Shimp, Terence A.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html

Format:

Books

Publication Date

2003

Excerpt:

Sales promotion.

Available: Copies:

Basic marketing : a global-managerial approach

Perreault, William D., Jr.

Format:

Books

Publication Date

2002

Excerpt:

: introduction to integrated marketing communications -- Personal selling -- Advertising and sales promotion

Available: Copies:

Principles of marketing

Kotler, Philip.

Format:

Electronic Resources

Publication Date

2001

Excerpt:

promotion, and public relations -- Personal selling and sales management -- Direct and online marketing: the

Available: Copies:

Marketing in travel and tourism

Middleton, Victor T. C.

MyiLibrary http://www.myilibrary.com?id=102840
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html

Format:

Books

Publication Date

2001

Excerpt:

Marketing Tools in Travel and Tourism -- Advertising and public relations -- Sales promotion, merchandising

Available: Copies:

Streetwise business letters : 2,500 professionally written letters that will bring success to your business

Woods, John A.

Format:

Books

Publication Date

1999

Excerpt:

-- Congratulating a sales person for a testimonial -- Congratulating a sales person on a large sale -- Contacting a

Available: Copies:

How to prepare a promotional plan

Waller, David.

Format:

Books

Publication Date

1998

Excerpt:

Sales promotion -- Planning.

Available: Copies:

Food and beverage management

Davis, Bernard.

Table of contents http://catdir.loc.gov/catdir/toc/els033/98184730.html
Publisher description http://catdir.loc.gov/catdir/description/els033/98184730.html

Format:

Books

Publication Date

1998

Excerpt:

relations, merchandising and sales promotion -- 6. Food-menus and beverage lists -- 7. An overall view of

Available: Copies:

Promotional strategy : marketing communications in practice

Koekemoer, Ludi.

Format:

Books

Publication Date

1998

Excerpt:

Sales promotion -- South Africa.

Available: Copies:

Advertising, promotion, and supplemental aspects of integrated marketing communications

Shimp, Terence A.

Inhaltsverzeichnis
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/96085295-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008057960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1997

Excerpt:

Sales promotion.

Available: Copies:

Advertising communications & promotion management

Rossiter, John R.

Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm

Format:

Regular print

Publication Date

1997

Excerpt:

Sales promotion.

Available: Copies:

Achieving excellence in selling : the South African approach

Blem, Norman.

Format:

Books

Publication Date

1997

Excerpt:

Sales promotion.

Available: Copies:

Global marketing management : cases and readings

Buzzell, Robert D. (Robert Dow), 1933-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006948669&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006948669&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1302113&custom_att_2=simple_viewer

Format:

Books

Publication Date

1995

Excerpt:

can counter gray market imports / Can sales promotion go global? / Hoover : multinational product

Available: Copies:

Go to:Search ResultsTop of Page

	{displayName}	{count}
{error}