Search Results for

IIE
94 Results
0000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000IIE
Cover image for Integrated marketing communication
Integrated marketing communication
Integrated marketing communication
by 
Mulder, D. (Dalmé)
Format: 
Books
Publication Date 
2025
Available: Copies:
Cover image for Marketing communication : an integrated approach
Marketing communication : an integrated approach
Marketing communication : an integrated approach
by 
Cant, Michael
Format: 
Books
Publication Date 
2025
Available: Copies:
Cover image for Marketing communications
Marketing communications
by 
Egan, John, 1952- author.
Format: 
Books
Publication Date 
2023
Available: Copies:
Cover image for Strategic creativity : a business field guide to advertising, branding, and design
Strategic creativity : a business field guide to advertising, branding, and design
by 
Landa, Robin, author.
Format: 
Books
Publication Date 
2022
Available: Copies:
Cover image for Marketing communication : an integrated approach
Marketing communication : an integrated approach
Marketing communication : an integrated approach
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2020
Available: Copies:
Cover image for Architecting experience : a conversion science handbook
Architecting experience : a conversion science handbook
by 
Wheeler, Scot R., author.
Format: 
Books
Publication Date 
2020
Available: Copies:
Cover image for Integrated marketing communication
Integrated marketing communication
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951- author.
Format: 
Books
Publication Date 
2018
Available: Copies:
Cover image for Strategic integrated marketing communications
Cover image for Brand communication in context : reading pack.
Brand communication in context : reading pack.
Brand communication in context : reading pack.
by 
Independent Institute of Education. Vega School of Brand Leadership.
Format: 
Books
Publication Date 
2016
Available: Copies:
Cover image for Architecting experience : a marketing science and digital analytics handbook
Cover image for Strategic integrated communication
Strategic integrated communication
Cover image for Introduction to creative brand communication : reading pack.
Introduction to creative brand communication : reading pack.
Introduction to creative brand communication : reading pack.
by 
Independent Institute of Education. Vega School of Brand Leadership.
Format: 
Books
Publication Date 
2015
Available: Copies:
Cover image for Brand communication and leadership : reading pack.
Brand communication and leadership : reading pack.
Brand communication and leadership : reading pack.
by 
Independent Institute of Education. Vega School of Brand Leadership.
Format: 
Books
Publication Date 
2015
Available: Copies:
Cover image for Introduction to creative brand building communication : reading pack.
Introduction to creative brand building communication : reading pack.
Introduction to creative brand building communication : reading pack.
by 
Independent Institute of Education. Vega School of Brand Leadership.
Format: 
Books
Publication Date 
2015
Available: Copies:
Cover image for Marketing communications
Marketing communications
by 
Egan, John, 1952- author.
Format: 
Books
Publication Date 
2015
Available: Copies:
Cover image for The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond female
The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond female
The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond female
by 
Ngobeni, Lesego.
Format: 
Manuscript
Publication Date 
2015
Available: Copies:
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2015
Available: Copies:
Cover image for Marketing communication : an integrated approach
Marketing communication : an integrated approach
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2014
Available: Copies:
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2014
Available: Copies:
Cover image for Marketing communications management : analysis, planning, implementation
Marketing communications management : analysis, planning, implementation
Marketing communications management : analysis, planning, implementation
by 
Copley, Paul, 1952- author.
Format: 
Books
Publication Date 
2014
Available: Copies:
Cover image for Selfies : an opportunity for personal branding through immediate visual communication on Facebook
Selfies : an opportunity for personal branding through immediate visual communication on Facebook
Selfies : an opportunity for personal branding through immediate visual communication on Facebook
by 
Leventis, Katherine.
Format: 
Computer file
Publication Date 
2014
Available: Copies:
Cover image for How clothing colour affects personal brand communiction and perception
How clothing colour affects personal brand communiction and perception
How clothing colour affects personal brand communiction and perception
by 
Mokoena, Kamogelo.
Format: 
Manuscript
Publication Date 
2014
Available: Copies:
Cover image for Integrated organisational communication
Integrated organisational communication
Cover image for This is PR : the realities of public relations
This is PR : the realities of public relations
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2013
Available: Copies:
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2013
Available: Copies:
Cover image for Integrated organisational communication
Integrated organisational communication
Integrated organisational communication
by 
Barker, Rachel, 1958- editor.
http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live
Format: 
Electronic Resources
Publication Date 
2013
Available: Copies:
Cover image for Long boarding and PEG : integrated brand communication tools and their effectiveness in growing a brand
Long boarding and PEG : integrated brand communication tools and their effectiveness in growing a brand
Long boarding and PEG : integrated brand communication tools and their effectiveness in growing a brand
by 
Ndaki, Lungile.
Format: 
Computer file
Publication Date 
2012
Available: Copies:
Cover image for Brand building beyond advertising : exploring the engaging effects of various brand communication platforms through participatory action research
Brand building beyond advertising : exploring the engaging effects of various brand communication platforms through participatory action research
Cover image for Integrated advertising, promotion, and marketing communications
Integrated advertising, promotion, and marketing communications
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2012
Available: Copies:
Cover image for The mobile marketing revolution : how your brand can have a one-to-one conversation with everyone
The mobile marketing revolution : how your brand can have a one-to-one conversation with everyone
by 
Alpert, Jed.
Format: 
Books
Publication Date 
2012
Available: Copies:
Cover image for Advertising : an integrated marketing communication perspective
Advertising : an integrated marketing communication perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012 2011
Available: Copies:
Cover image for The handbook of strategic public relations and integrated communications
The handbook of strategic public relations and integrated communications
by 
Caywood, Clarke L., 1947-
Format: 
Books
Publication Date 
2012
Available: Copies:
Cover image for Business marketing face to face : the theory and practice of B2B
Business marketing face to face : the theory and practice of B2B
by 
Fill, Chris.
Format: 
Books
Publication Date 
2012
Available: Copies:
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012
Available: Copies:
Cover image for In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer
In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer
Cover image for Crouch, touch, to not engage : the scrum between advertisers and PVR
Crouch, touch, to not engage : the scrum between advertisers and PVR
Crouch, touch, to not engage : the scrum between advertisers and PVR
by 
Whitehead, Seth.
Format: 
Manuscript
Publication Date 
2012
Available: Copies:
Cover image for BFF*? : a study exploring the complementary relationship between print magazines and the new media counterparts
BFF*? : a study exploring the complementary relationship between print magazines and the new media counterparts
BFF*? : a study exploring the complementary relationship between print magazines and the new media counterparts
by 
Reyneke, Rolene.
Format: 
Manuscript
Publication Date 
2012
Available: Copies:
Cover image for Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industries
Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industries
Cover image for Marketing communications : integrating offline and online with social media
Marketing communications : integrating offline and online with social media
by 
Smith, P. R. (Paul Russell), 1957-
Format: 
Books
Publication Date 
2011
Available: Copies:
Cover image for Comparison of narrative advertising and mere product placing
Comparison of narrative advertising and mere product placing
Comparison of narrative advertising and mere product placing
by 
Van Vuuren, Mariken Jansen.
Format: 
Manuscript
Publication Date 
2011
Available: Copies:
Cover image for Integrated marketing communication : a contemporary approach
Integrated marketing communication : a contemporary approach
Integrated marketing communication : a contemporary approach
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2010
Available: Copies:
Cover image for Integrated marketing communications in advertising and promotion
Integrated marketing communications in advertising and promotion
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2010
Available: Copies:
Cover image for Integrated brand marketing and measuring returns
Integrated brand marketing and measuring returns
by 
Kitchen, Philip J.
Format: 
Books
Publication Date 
2010
Available: Copies:
Cover image for Consumer Behaviour & marketing communication
Consumer Behaviour & marketing communication
by 
Kazmi, S. H. H.
Format: 
Books
Publication Date 
2010
Available: Copies:
Cover image for Marketing communications : a brand narrative approach
Cover image for Integrated advertising, promotion, and marketing communications
Integrated advertising, promotion, and marketing communications
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2010
Available: Copies:
Cover image for Advertising and promotion : an integrated marketing communications perspective
Cover image for Advertising and promotion : an integrated marketing communication perspective
Advertising and promotion : an integrated marketing communication perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2009
Available: Copies:
Cover image for Rhetorical and critical approaches to public relations II
Rhetorical and critical approaches to public relations II
by 
Heath, Robert L. (Robert Lawrence), 1941-
Format: 
Books
Publication Date 
2009
Available: Copies:
Cover image for Strategic advertising management
Strategic advertising management
by 
Percy, Larry.
Publisher description http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html
Table of contents only http://www.loc.gov/catdir/toc/ecip0827/2008038449.html
Format: 
Books
Publication Date 
2009
Available: Copies:
Cover image for Enhancing diabetes self-management care : a case study of pharmaceutical brand strategy and the challenge of new media
Enhancing diabetes self-management care : a case study of pharmaceutical brand strategy and the challenge of new media
Enhancing diabetes self-management care : a case study of pharmaceutical brand strategy and the challenge of new media
by 
Mckend, Robert.
Format: 
Manuscript
Publication Date 
2009
Available: Copies:
Cover image for Principles of advertising & IMC
Principles of advertising & IMC
Principles of advertising & IMC
by 
Duncan, Tom (Thomas R.). Principles of advertising & IMC. 2nd ed.
Format: 
Books
Publication Date 
2008
Available: Copies:
Cover image for Integrated marketing communications
Integrated marketing communications
by 
Ouwersloot, Hans.
Format: 
Books
Publication Date 
2008
Available: Copies:
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2007
Available: Copies:
Cover image for Herd how to change mass behaviour by harnessing our true nature
Herd how to change mass behaviour by harnessing our true nature
by 
Earls, Mark.
Table of contents only http://www.loc.gov/catdir/toc/ecip0619/2006027031.html
Format: 
Books
Publication Date 
2007
Available: Copies:
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2007
Available: Copies:
Cover image for Integrated advertising, promotion, and marketing communications
Integrated advertising, promotion, and marketing communications
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2007
Available: Copies:
Cover image for Integrated organisational communication
Integrated organisational communication
by 
Barker, Rachel, 1958-
Format: 
Books
Publication Date 
2006
Available: Copies:
Cover image for Creating images and the psychology of marketing communication
Creating images and the psychology of marketing communication
by 
Kahle, Lynn R.
Format: 
Books
Publication Date 
2006
Available: Copies:
Cover image for Advertising campaign strategy : a guide to marketing communication plans
Advertising campaign strategy : a guide to marketing communication plans
by 
Parente, Donald.
Table of contents http://www.loc.gov/catdir/toc/fy0605/2005931612.html
Format: 
Books
Publication Date 
2006
Available: Copies:
Cover image for Essentials of marketing communications
Essentials of marketing communications
by 
Blythe, Jim.
Format: 
Books
Publication Date 
2006
Available: Copies:
Cover image for Advertising, promotion and other aspects of integrated marketing communications
Advertising, promotion and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2006
Available: Copies:
Cover image for Business-to-business marketing : relationships, systems and communications
Business-to-business marketing : relationships, systems and communications
Business-to-business marketing : relationships, systems and communications
by 
Fill, Chris.
Format: 
Books
Publication Date 
2005
Available: Copies:
Cover image for Advertising and promotion : communicating brands
Advertising and promotion : communicating brands
by 
Hackley, Christopher E.
Format: 
Books
Publication Date 
2005
Available: Copies:
Cover image for Does your marketing sell? : the secret of effective marketing communications
Does your marketing sell? : the secret of effective marketing communications
by 
Moore, Ian.
Table of contents http://www.loc.gov/catdir/toc/ecip055/2004030359.html
Format: 
Books
Publication Date 
2005
Available: Copies:
Cover image for Space race : an inside view of the future of communications planning
Space race : an inside view of the future of communications planning
by 
Taylor, Jim.
Table of contents http://www.loc.gov/catdir/toc/ecip0516/2005020004.html
Format: 
Books
Publication Date 
2005
Available: Copies:
Cover image for Marketing communications : theory and applications
Marketing communications : theory and applications
Marketing communications : theory and applications
by 
Rossiter, John R.
Format: 
Books
Publication Date 
2005
Available: Copies:
Cover image for Integrated marketing communication
Integrated marketing communication
Integrated marketing communication
by 
Bothma, Neels.
Format: 
Books
Publication Date 
2005
Available: Copies:
Cover image for Communities dominate brands : business and marketing challenges for the 21st century
Communities dominate brands : business and marketing challenges for the 21st century
by 
Ahonen, Tomi T.
Format: 
Books
Publication Date 
2005
Available: Copies:
Cover image for Strategic advertising management
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2004
Available: Copies:
Cover image for Advertising campaign strategy : a guide to marketing communication plans
Cover image for Culture and positioning as determinants of strategy : personality and the business organization
Cover image for Marketing communications
Marketing communications
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2004
Available: Copies:
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2004
Available: Copies:
Cover image for Advertising, promotion & supplemental aspects of integrated marketing communications
Cover image for Integrated marketing communication
Integrated marketing communication
Integrated marketing communication
by 
Bothma, Neels, 1959-
Format: 
Books
Publication Date 
2003
Available: Copies:
Cover image for Marketing communications : contexts, strategies, and applications
Marketing communications : contexts, strategies, and applications
by 
Fill, Chris.
Format: 
Books
Publication Date 
2002
Available: Copies:
Cover image for Integrated advertising, promotion, and marketing communication
Integrated advertising, promotion, and marketing communication
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2002 2001
Available: Copies:
Cover image for Relationship marketing : dialogue and networks in the e-commerce era
Relationship marketing : dialogue and networks in the e-commerce era
Relationship marketing : dialogue and networks in the e-commerce era
by 
Varey, Richard J., 1955-
Format: 
Books
Publication Date 
2002
Available: Copies:
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2001
Available: Copies:
Cover image for Successful marketing communications : a practical guide to planning and implementation
Successful marketing communications : a practical guide to planning and implementation
by 
Ace, Cathy.
Format: 
Books
Publication Date 
2001
Available: Copies:
Cover image for Integrated marketing communications
Integrated marketing communications
Integrated marketing communications
by 
Fill, Chris.
Format: 
Books
Publication Date 
2001
Available: Copies:
Cover image for Advertising promotion : supplemental aspects of integrated marketing communications
Advertising promotion : supplemental aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2000
Available: Copies:
Cover image for Marketing communications : principles and practice
Marketing communications : principles and practice
Marketing communications : principles and practice
by 
Kitchen, Philip J.
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=849251&custom_att_2=simple_viewer
Format: 
Books
Publication Date 
1999
Available: Copies:
Cover image for How to prepare a promotional plan
How to prepare a promotional plan
How to prepare a promotional plan
by 
Waller, David.
Format: 
Books
Publication Date 
1998
Available: Copies:
Cover image for Value-added public relations : the secret weapon of integrated marketing
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
1998
Available: Copies:
Cover image for Advertising, promotion, and supplemental aspects of integrated marketing communications
Cover image for Advertising communications & promotion management
Advertising communications & promotion management
by 
Rossiter, John R.
Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm
Format: 
Regular print
Publication Date 
1997
Available: Copies:
Cover image for Effective communication campaigns
Effective communication campaigns
Effective communication campaigns
by 
Rensburg, Ronel S.
Format: 
Books
Publication Date 
1996
Available: Copies:
Cover image for Introduction to advertising and promotion : an integrated marketing communications perspective
Introduction to advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
1995
Available: Copies:
Cover image for Marketing communications
Marketing communications
Marketing communications
by 
Coulson-Thomas, Colin.
Format: 
Books
Publication Date 
1983
Available: Copies:
Go to:Search ResultsTop of Page