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Mass communication Vol. 2/ McQuail, Denis.

Media studies. Volume 2, Policy, management and media representation / Fourie, Pieter J. (Pieter

Media studies. Volume 2, Content, audiences, and production / Fourie, Pieter Jacobus (1950- ).

v. 1. Media history, media and society -- v. 2. Policy, management and media representation -- v. 3

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argument ; Narrative analysis ; Film theory and criticism -- Part 2. Media audiences. Media audience theory

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: Widening the web -- Part 2. Selling the message: Advertising: catching consumers -- Public relations

2: Print media. Books: The birth of the mass media ; Magazines: the power of words and images

Part 1 Getting ready: the media; Part 2 Pictures: semiotic analysis; Part 3 Making sense: discourse

pt. I Analysis and perspectives -- 1.Image analysis -- 2.Narrative as an analytical tool -- 3.The

. Fallacious reasoning 2 -- 5. Fallacious reasoning 3 -- 6. Psychological impediments to cogent reasoning

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-- Analytical tools: rhetoric -- Analytical tools: semiology -- Summary -- Further reading -- ch. 2 Organising

Ideal in Journalism History / Mark Hampton -- 2.Journalism, History and the Politics of Popular Culture

Machine generated contents note: 1.Media Life -- 2.Media Today -- 3.What Media Do -- 4.No Life

v. 1. International communication in context -- v. 2. Theorising communication -- v. 3. Politics

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302.2 J78K 2011

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302.2 H332C 2011

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What's wrong with PR? -- PR 2.0 vs. public relations -- PR 2.0 in a Web 2.0 world -- Traditional vs

Part I: Key concepts -- 1. Approaching media texts -- Case study: Visual and aural signs -- 2

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302.2 E11T 2009

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traditions / Paul Manning -- 2. Mental health and moral panic : drug discourses in history / Andrew Blake

Part I. Computer-Based Signs -- 1. A semiotic approach to programming Peter Bøgh Andersen -- 2

of media / Natalie Fenton -- 2. The media industry : structure, strategy and debates / David Croteau

1. Theory - structural transformation of the global public sphere? -- 2. International reporting

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networks, or, Kaiserstr. 2, Neubabelsberg / Friedrich Kittler -- Protocol vs. institutionalization

Part 1. Rhetoric and nationality -- Part 2. Translation in cultural theory -- Part 3

302.2 VIV

. Interpreting media -- Case study : ways of interpreting -- 2. Narratives -- Case study : CSI Miami and crime

302.2 MAS

302.2 MAS

302.2 MAS

302.2 MCQ

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302.2 VIV

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media theory -- 2. Schools of thought: developing approaches to media theory -- Section 2. The

Brief ABC of Perceived Media Effects -- App. 2. Screen Violence as Influence and Commodity: An Ongoing

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302.2 NEW

I. The information and entertainment ecology -- 1. The new communication revolution -- 2. New media

? -- Normative theories of media and society -- pt. 2 Structures. Media structure and performance: principals and

1. The languages of media -- 2. Case study: Analysing images -- 3. Narratives -- 4. Case study

Pt. I. Mass communication and the modern world. 1. The media and modernity / John Thompson. 2

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Preface -- Acknowledgements -- Ch. 1. Approaching research -- Ch. 2. Dealing with documentation

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