Title:
The new strategic brand management : advanced insights and strategic thinking
Author:
Kapferer, Jean-Noël.
ISBN:
9780749465155
Personal Author:
Edition:
5th ed.
Publication Information:
London : Kogan Page, 2012.
Physical Description:
xviii, 492 pages : illustrations ; 25 cm
Subject Term:
Electronic Access:
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=429882&site=ehost-live