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Integrated organisational communication

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Integrated organisational communication
Title:
Integrated organisational communication
Author:
Barker, Rachel, 1958-
ISBN:
9780702189845
Edition:
2nd ed.
Publication Information:
Cape Town : Juta, ©2013.
Physical Description:
xv, 496 pages : illustrations ; 25 cm
Contents:
Section A. Introduction to organisational communication and communication integration. ch. 1. Communication and the organisation -- ch. 2 Communication integration -- Section B. Communication of the organisation: focus areas. ch. 3. Dynamics of organisational communication -- ch. 4. The role of communication and management approaches in the organisational change process -- ch. 5. The marketing context -- ch. 6. Integrated marketing communication -- ch. 7. Public relations -- ch. 8. Contextualisation of traditional advertising -- ch. 9. Advertising management -- ch. 10. Integrated online communication -- Section C. Introduction to organisational communication and communication integration. ch. 11. Assessing organisational communication -- ch. 12. Integrated communication measurement -- Section D. Practical application. ch. 13. Integrated communication campaigns.
Abstract:
"Communication is often described as the glue that binds an organisation, enabling interaction with its customers, agents and the broader public. Communication flourishes in organisations and is central to their activities and functions: as marketing communication, public relations, management communication, corporate communication, etc. ; in determining and implementing strategy, operations and processes ; in all interaction -- interpersonal, mediated, digital and social ; as the foundation of corporate culture. Integrated Organisational Communication 2nd Edition covers these aspects and addresses the growing need among students and practitioners for a book that takes a broad look at organisations' communication, and then delves into the detail. This book adopts a multidisciplinary approach to organisational communication, and while it takes cognisance of individual academic and professional disciplines, it avoids alignment with any one of these."--Back cover.
Subject Term:
Communication in marketing.

Communication in management.
Added Author:
Barker, Rachel, 1958-

Angelopulo, G. C. (George Charles), 1956-
Electronic Access:
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live
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