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Applied strategic marketing

Cover image for Applied strategic marketing
Applied strategic marketing
Title:
Applied strategic marketing
Author:
Jooste, C. J. (Christiaan Johannes), 1947-
ISBN:
9780796224798
Edition:
3rd ed.
Publication Information:
Sandton : Heinemann, 2009.
Physical Description:
viii, 472 pages : illustrations ; 24 cm
General Note:
Previous editions authored by P.J. du Plessis, C.J. Jooste, J.W. Strydom.
Subject Term:
Sales management.

Marketing.

Marketing -- South Africa -- Management.
Added Author:
Jooste, C. J. (Christiaan Johannes), 1947-

Strydom, J. W. (Johan Wilhelm), 1952-

Du Plessis, P. J. (Phillipus Jacobus), 1943- Applied strategic marketing.
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