Search Results for Consumer behavior -- Social aspects.

IIE
2 Results
00IIE
Cover image for Explorations of marketing in society
Explorations of marketing in society
by 
Gundlach, Gregory T. (Gregory Thomas)
Table of contents http://catdir.loc.gov/catdir/toc/ecip076/2006101636.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Marketing -- Social aspects.
Available: Copies:
Cover image for Contemporary advertising
Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Marketing and consumer behavior: the foundations of advertising -- Market segmentation and the marketing mix
Available: Copies:
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