7 Results
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Cover image for Marketing 4.0 : moving from traditional to digital
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
they make decisions. The valuable paradox of big data analytics is that it can create more personalized
Available: Copies:
Cover image for The design of everyday things
by 
Norman, Donald A., author.
Format: 
Books
Publication Date 
2013
Excerpt: 
; Detecting error; Designing for error; When good design isn't enough; Resilience engineering; The paradox of
Available: Copies:
Cover image for Strategic information systems management
by 
Grant, Kevin, 1968-
Format: 
Books
Publication Date 
2010
Excerpt: 
-- IT productivity paradox -- Benefits management -- Financial aspect of IT -- Benefits management
Available: Copies:
Cover image for Throwing sheep in the boardroom : how online social networking will transform your life, work and world
by 
Fraser, Matthew, 1958-
Format: 
Books
Publication Date 
2008
Excerpt: 
-- 3 It's a small world: exit, voice and loyalty -- 4 We Googled you: the privacy paradox -- 5 Virtual
Available: Copies:
Cover image for Purple cow : transform your business by being remarkable
by 
Godin, Seth.
Format: 
Books
Publication Date 
2005 2004
Excerpt: 
parody paradox -- Seventy-two Pearl Jam albums -- Case study: Curad -- Sit there, don't just do something
Available: Copies:
Cover image for On dialogue
by 
Bohm, David, 1917-1992.
Format: 
Books
Publication Date 
2004 1996
Excerpt: 
On communication -- On dialogue -- The nature of collective thought -- The problem and the paradox
Available: Copies:
Cover image for The culting of brands : when customers become true believers
by 
Atkin, Douglas.
Format: 
Books
Publication Date 
2004
Excerpt: 
The great cult paradox: why people join -- You're different, we're different -- We love you -- You
Available: Copies: