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Meatball sundae : how new marketing is transforming the business world (and how to thrive in it)
by
Godin, Seth.
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Publication Date
2009 2007
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Product differentiation.
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Zag : the number-one strategy of high-performance brands : a whiteboard overview
by
Neumeier, Marty.
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Publication Date
2007
Excerpt:
Product differentiation.
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