6 Results
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Cover image for Strategic market management
by 
Aaker, David A.
Format: 
Books
Publication Date 
2008
Excerpt: 
Managing Brand Equity -- Ch. 10. Energizing the Business -- Ch. 11. Leveraging the Business -- Ch. 12
Available: Copies:
by 
Aaker, David A.
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Internal Analysis -- Creating a Vision for the Business -- Strategy Identification and Selection
Available: Copies:
by 
Aaker, David A.
Format: 
Books
Publication Date 
2001
Excerpt: 
Business Strategy: The Concept and Trends in Its Management -- What Is a Business Strategy
Available: Copies:
by 
Aaker, David A.
Format: 
Books
Publication Date 
1998
Excerpt: 
-- Internal Analysis -- Creating a Vision for the Business -- Strategy Identification and Selection
Available: Copies:
by 
Aaker, David A.
Format: 
Books
Publication Date 
1995
Excerpt: 
-- Internal Analysis -- Creating a Vision for the Business -- Strategy Identification and Selection
Available: Copies: