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Blythe, Jim.
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Consumer behaviour
by
Blythe, Jim.
Format:
Books
Publication Date
2013
Excerpt:
boxes in each chapter. There are lots of case studies along the way from global brands such as Facebook
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Principles and practice of marketing
by
Blythe, Jim.
Table of contents
http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=017549247etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA
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Publication Date
2009
Excerpt:
Marketing -- Case studies.
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