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00IIE
Cover image for Brands and branding
Brands and branding
by 
Clifton, Rita.
Format: 
Books
Publication Date 
2003
Excerpt: 
Preface / Patrick Barwise -- Introduction / Rita Clifton -- Pt. 1. The case for brands -- 1. What
Available: Copies:
Cover image for The future of brands : twenty-five visions
The future of brands : twenty-five visions
by 
Clifton, Rita.
Format: 
Books
Publication Date 
2000
Excerpt: 
Brand name products -- Case studies.
Available: Copies:
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