by
Czinkota, Michael R.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1307/2012939204-d.html
Format:
Books
Publication Date
2013
Excerpt:
-- Part 4: The Global Marketing Mix -- Global Product Management and Branding -- Global Services -- Global
by
Czinkota, Michael R.
Format:
Books
Publication Date
2004
Excerpt:
Chopsticks Exports -- pt. 3: Global marketing management: Global strategic planning -- Global market