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Cover image for Principles of marketing : global and southern African perspectives
Principles of marketing : global and southern African perspectives
Principles of marketing : global and southern African perspectives
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
Retaining the theoretical foundation of the US edition, this adaptation helps students understand
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Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer
Format: 
Books
Publication Date 
2006
Excerpt: 
editions. Introductory students and experienced managers alike will find this book a useful tool, providing
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Cover image for Marketing
Marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2004
Excerpt: 
students. The new edition has been completely updated to reflect recent changes in marketing theory and
Available: Copies:
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2003 2002
Excerpt: 
industry results in a practical text. Introductory students and experienced managers alike will find this
Available: Copies:
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1999
Excerpt: 
readable and extremely practical text. Introductory students and experienced managers alike will find this
Available: Copies:
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